Business

Let's Talk Loyalty

by Paula Thomas

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Latest episodes

The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)

October 22, 2026 · 44 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Canningvale: Building More Valuable Loyalty (#808)

October 15, 2026 · 39 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
TrueLoyal: Building Loyalty That Creates Incremental Value (#807)

October 8, 2026 · 58 min

What does it take to build a loyalty strategy that delivers more than points, discounts and transactions? Bridget Blaise-Shamai speaks with Jacek Materna, CEO of TrueLoyal, about the evolution of modern loyalty — from customer communities…
Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)

October 1, 2026 · 52 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)

September 24, 2026 · 54 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…

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Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)

September 17, 2026 · 31 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803)

September 10, 2026 · 38 min

What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty? Elie Carrier-Walker, Vice President, International Client Services, Loyalty at Epsilon, explores how loyalty is evolving from a…
Baker’s Delight: The Recipe for Emotional Loyalty (#802)

September 3, 2026 · 41 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Inside Vinted's CRM Strategy with Timothy Lange (#801)

August 27, 2026 · 44 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Trust, Not Technology: Alice Sesay Pope on Leading AI Transformation That Customers—and Employees—Actually Believe In (#800)

August 25, 2026 · 46 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

August 20, 2026 · 42 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…
Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798)

August 18, 2026 · 51 min

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at Tally…

Full episode archive on Apple Podcasts →

About the show

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/