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Leaders Worth Knowing Podcast

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Latest episodes

The return of Olympic host city bidding races; Greek yoghurt's big tennis bet

October 22, 2026 · 49 min

The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good…
Who's watching women's sport? With Crux Football's Bex Smith

October 20, 2026 · 48 min

Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport. GWI’s…
Rwanda's Grand Prix, Manchester City's punishment, and Netflix's next big football play

October 16, 2026 · 42 min

Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe. James Emmett and David Cushnan are back in…
Microsoft CTO Simon Crownshaw on AI, sport as a crucible for innovation, and how he picks sponsorship deals

October 15, 2026 · 59 min

Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft. He joins James Emmett to…
Leaders Week London in review: NBA Europe, Alexis Ohanian, Snoop Dogg and other tidbits from Stamford Bridge

October 9, 2026 · 51 min

The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit. Next League Founder and CEO Dave Nugent, Trippant Founder…

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Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands

October 7, 2026 · 48 min

As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks; Francois Westcombe, MD of…
Addressing critical needs: Inside the PIF sports strategy

October 1, 2026 · 51 min

Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy for sports and…
Who’s watching women’s sport? With Chelsea Women CEO Aki Mandhar

September 28, 2026 · 42 min

Aki Mandhar, CEO of Chelsea Women, is the first guest in a new series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport. GWI’s Director of Research Services Peter Kent…
On and on and on: what Mbappé's shoe swap means for the sportwear sector

September 24, 2026 · 44 min

Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division. In luring the France and Real Madrid superstar away from Nike, On has thrust…
Scroll Stoppers: what's real anymore? The AI revolution in sports content

September 23, 2026 · 58 min

How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities? It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to…
Crunch time looms as NBA Europe inches closer

September 17, 2026 · 40 min

Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's ambitious project - the talk of the…
Pull up a Chair: Richard Thompson on delivering memorable moments for prospects and clients

September 16, 2026 · 35 min

Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of Lyvera, that’s the focus of…