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Joanna Wiebe - Copywriting & Marketing

by Joanna Wiebe
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Latest episodes

  • The Psychology of Storytelling That Will Change Your Life

    October 10, 2026 · 19 min

    Hit this page after you've watched the video👇https://thebigsmall.co/"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand…

  • How to get paid to write proposals - Copyhackers

    October 10, 2026 · 26 min

    Val Geisler will share her cure for the common proposal. Val's an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ... and now she's running a fast-growing…

  • Use Words Like This To Make Anyone Respect you

    October 9, 2026 · 17 min

    📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any…

  • How to raise your rates, with Amy Posner

    October 8, 2026 · 30 min

    In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through: How and when to raise your rates Why it’s necessary, and even expected, that you raise your rates How break the cycle of "Feast…

  • How To Use Persuasion To Drastically Change Your Life

    October 7, 2026 · 16 min

    Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online…

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  • What even is "conversion copywriting"... and why does your team need it?

    October 6, 2026 · 19 min

    Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey…

  • How I Went From Broke to Rich By Learning To Write

    October 5, 2026 · 18 min

    📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following…

  • Why good copy performs badly - Copyhackers

    October 5, 2026 · 24 min

    So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most: “Any idea why your copy isn’t increasing our conversion rates?” Nooooooo! Sometimes…

  • Use These Words To Be Seen as Powerful, Respected, and Worth Listening To

    October 4, 2026 · 15 min

    If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits…

  • How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers

    October 3, 2026 · 10 min

    Are you struggling to find voice of customer data for your copywriting research?In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.Ready to see how it works? Click here to…

  • How To Make Millions From Your Writing

    October 2, 2026 · 19 min

    📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing…

  • How to prevent copy reviews from going off the rails

    October 1, 2026 · 39 min

    Struggle to keep copy reviews on track? Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”? There’s a way to stop all that before it even starts. Weeks before…

Full episode archive on Apple Podcasts →

About the show

I help people write, think, and communicate with clarity and impact.I’m Joanna Wiebe, author of The Copyselling System and the original conversion copywriter. I’ve trained over 70,000 professionals and advised brands like Shopify, Intuit, Canva and Bitly to communicate more effectively and convert more customers.On this channel, you’ll learn how to craft messages that move people - whether you’re writing, speaking, building brands or leading teams.Links:Pre-order my book: https://copyhkr.com/book-preorderDM me "Mentor" for mentorship: https://www.instagram.com/therealjoannawiebeEngage my team: https://www.copyhackers.comConnect on LinkedIn: https://www.linkedin.com/in/jwiebe/Master messaging fast: https://copyhackers.com/copy-school-by-copyhackers/