Inside the Ecosystem

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Latest episodes

• The Massive Role of Beats 360 in the Apple Ecosystem

  October 6, 2026 · 17 min

  I sat down with Oliver Schusser, Apple’s VP of Apple Music, International Content and Beats, to talk about Beats 360, its role in the Apple ecosystem, the future of Beats, and how Apple is thinking about music, culture, and…

• How Apple Vision Pro Is Redefining Surgery and the Future of Medicine

  July 23, 2026 · 1 hr 3 min

  Apple Vision Pro is entering the medical field in a powerful way. In this episode of Inside the Ecosystem, we explore how Chelsea and Westminster Hospital and Medical iSight are using spatial computing, 3D anatomical models and AI to help…

• The iPhone Saved His Life

  July 7, 2026 · 32 min

  Today on Inside the Ecosystem, I’m joined by Marcos Küppers, whose iPhone helped save his life after he got stuck in the mountains and had to rely on Emergency SOS via satellite. It’s one of those stories that sounds impossible until you…

• They Built One of the App Store’s Biggest Success Stories

  June 27, 2026 · 52 min

  Today on Inside the Ecosystem, I sit down with Andrés Bou and Horacio Martos, the founders of Socialpoint and Labhouse, to talk about what it really takes to build apps on Apple’s platform for more than 15 years. They started Socialpoint…

• WWDC Recap from Apple Park: Everything Goes Siri AI

  June 18, 2026 · 43 min

  Sit down with me to talk about my experience attending WWDC this June. From the Keynote atmosphere and Apple Park moments to the biggest announcements, behind-the-scenes impressions, and what stood out the most after seeing it all in…

• I Asked Apple If They Were Late to AI

  June 12, 2026 · 9 min

  I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri…

• Apple Invited Her to Reimagine AirPods Max 2

  April 10, 2026 · 50 min

  Isabella Lalonde's Instagram: https://www.instagram.com/isabellalalonde The World of Beepy Bella: https://beepybella.world Apple invited a rising artist to completely reimagine the AirPods Max 2—and the result is unlike anything you’ve…

• I Was Inside Apple’s 50th Celebration. Here’s What It Was Like.

  April 1, 2026 · 39 min

  Let me bring you with me inside all of Apple’s 50th Anniversary celebrations all over the world.  Brad Canning: https://www.instagram.com/bradcanning/ Jimena Jota: https://www.instagram.com/soyjimenaconjota/ Apple Dsign…