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Inside Marketing

by dentsu & Irish Times Media Solutions

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Latest episodes

Ep. 170 - Oisin Byrne of iReach Insights - Gut feling missing the mark?

October 22, 2026 · 1 hr 6 min

Your customers are talking. Is your brand listening? Oisin Byrne, Research Director and Co-Founder of iReach Insights, joins us to explore how brands can turn complaints, praise and customer feedback into research that drives a better…
Bonus Episode - What Does Ad Effectiveness Mean Today with CC&A

October 15, 2026 · 1 hr 1 min

To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid…
Ep 169. Creative & Comms Assoc Focus on Effectiveness

October 15, 2026 · 1 hr 1 min

Effectiveness in Focu
Ep. 168 - Garvan Callan - ONEZERO1

October 8, 2026 · 1 hr 3 min

Ep. 168 - Garvan Callan - ONEZERO1 by dentsu & Irish Times Media Solutions
Episode 167 - The Hiddent Cost of Reducing Brand Investment

September 25, 2026 · 1 hr 1 min

Episode 167 - The Hiddent Cost of Reducing Brand Investment

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Ep. 166 - Amy Williams of Good Loop

September 10, 2026 · 1 hr 6 min

This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of…
Ep. 165 - Brand Activations With Jonny Boyle

August 27, 2026 · 1 hr 11 min

After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand…
Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo

July 23, 2026 · 1 hr 3 min

Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo by dentsu & Irish Times Media Solutions
Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"

July 9, 2026 · 56 min

Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"
Ep. 162 Video Effectiveness & Long Term Brand Growth

June 26, 2026 · 49 min

Video Effectiveness & Long Term Brand Growth
Ep. 161 - Mind Hacking With Richard Shotten

June 11, 2026 · 1 hr 10 min

This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape…
Ep. 160 - Darren Smith, Kite Entertainment.

May 28, 2026 · 1 hr 3 min

This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in…

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About the show

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.