Business

I'm Blown

by Atul S Nath + Siddarth Menon

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Latest episodes

E27: Is Astrology the new Therapy for the young in India?

October 12, 2026 · 34 min

As we dive into the world of astrology apps in India, it’s fascinating to uncover how this ancient practice has found a new audience among the younger generation. In our latest episode of I'm Blown, Sid & Atul share insights on this trend…
E26: You know how much I got this for?

September 1, 2026 · 20 min

In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the products we choose, but also about how we…
E25: Rakh Lo, Kabhi Kaam aa Jayega!

August 18, 2026 · 21 min

In this episode, we explore the Indian mindset of reuse and recycling, examining how scarcity influences our behaviour and how this approach can inspire sustainable practices. We discuss personal stories, cultural habits, and the economic…
E24: Small Tech Tweaks, Big Human Reactions

August 4, 2026 · 16 min

In this episode, we explore how human behavior influences the design and acceptance of technology, from lifts to online shopping, and how understanding these behaviors can improve user experience and adoption.
E23: Why not let Tech take over all decisions in Sports?

July 21, 2026 · 19 min

In the world of sports, technology has become a central figure, influencing decisions, enhancing performance, and reshaping the viewer's experience. While advancements such as VAR (Video Assistant Referee) and ball-tracking systems aim to…

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E22: EVs that go Vroom Vroom !

July 13, 2026 · 6 min

In product experience, the importance of sound extends beyond automobiles. Atul & Sid reflect on how consumers perceive products based on auditory feedback. If a product operates silently, consumers may question whether it is functioning…
E21: Over 50% of Loans for Consumer Durables are for Smartphones!

July 6, 2026 · 18 min

The fact that over 50% of loans for consumer durables in India are used to purchase smartphones indicates a profound change in how consumers view these devices. Sid & Atul talk about how historically, loans were primarily associated with…
E20: India Goes for Gold

June 29, 2026 · 14 min

⁠India buys more gold than the US, UK and Japan combined! Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India. We discuss why Indians buy so much gold, its role in tradition and savings, and how…
E19: Mini: Horn OK Please

June 22, 2026 · 4 min

Atul & Sid are back with another mini episode - this time about honking on Indian Roads !
E18: Mini: Stick your leg out !

June 15, 2026 · 4 min

In the bustling streets of India, every ride can reveal surprising insights, especially when it comes to driving etiquette. Have you ever noticed how drivers communicate their intentions on the road? In this mini episode, Sid & Atul…
E17: Over 40% of Annual Sales occur in festival weeks!

June 8, 2026 · 17 min

Festivals in India are more than just celebrations; they're spiritual. People feel an innate urge to splurge, making big purchases as symbols of hope and new beginnings. This isn’t just about buying a new car or a refrigerator; it’s about…
E16: Mini: Unwritten caste system of Indian Roads

June 1, 2026 · 6 min

In this one, Sid & Atul explore the roads for I'm Blown stuff.... Navigating the roads in India often feels like a game of privilege. Cows rule the asphalt, while cars, trucks, and bikes follow an unspoken caste system. Ever noticed how…

Full episode archive on Apple Podcasts →

About the show

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.