Business

Humans of Growth: Stories & Strategies Behind Business Growth & Business Development

by Aly Hathcock

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Latest episodes

Creator Marketing Strategy: Why Nano Influencers Beat Celebrity Deals

October 22, 2026 · 31 min

You are being served over 800 pieces of unsolicited content every day. You dismiss almost all of it. The ones you do not dismiss have one thing in common: they feel like they were made for someone like you. Not by a celebrity you will…
AI Search Citations: How Earned Media Gets Your Brand Found in ChatGPT

October 15, 2026 · 45 min

Most brands are trying to show up in AI search by optimizing their own website. That is not where AI is looking. According to research across millions of AI citations, 27 percent of what ChatGPT, Claude, Gemini, and Perplexity pull into…
Why the Founder Is Usually the Reason the Business Stopped Growing

October 1, 2026 · 60 min

Most founders hit a revenue plateau and immediately think they need more leads. No, they need to get out of the way. When a founder is the linchpin to every decision, the business can only grow as fast as one person can move. It doesn't…
Crisis Communications Plan: What to Do Before, During & After a PR Crisis

September 17, 2026 · 38 min

Most companies don't have a crisis communications plan. They have a hope that nothing goes wrong. And when something does go wrong, the instinct is to say nothing, wait it out, and let the lawyers run the room. That instinct is wrong. In…
The Agency Trust Problem: What Bad Firms Don't Want You to Know

September 10, 2026 · 44 min

Most businesses have been burned by at least one agency. And usually, it wasn't fraud. It was selective storytelling. Marketing agency transparency is the real gap between agencies that earn long-term trust and the ones that show up to…

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The One Ad Channel That Doesn't Annoy People (And How to Buy It)

September 3, 2026 · 38 min

Marketers have been obsessed with digital channels for a decade. But one of the oldest advertising mediums has quietly become one of the most measurable. Today's billboards are not static signs on the highway. They are digital…
Confused People Don't Buy: Fixing the Friction in Your Buying Process

August 27, 2026 · 33 min

You can have great ads, a full pipeline, and a sales team that closes. But if your buying process is confusing, your onboarding is messy, or marketing and sales are telling different stories, your growth is going to flatline. Because…
Brand Creativity vs Performance Marketing: How to Build a Brand Worth Remembering

August 20, 2026 · 34 min

Everyone is following the same playbook. Post more. Run better ads. Optimize the funnel. And so every brand ends up looking, sounding, and feeling exactly alike. Performance marketing got incredibly efficient. It also got incredibly…
Sales Follow-Up Process: How to Close Without the Pushy Old-School Script

August 13, 2026 · 35 min

Most companies think they have a lead problem. They don't. They have a follow-up problem. And even the ones with a follow-up process lose deals the moment a rep opens their mouth and sounds like they're reading from a compliance document…
Why Your PR Metrics Are Lying (And What Soft Analytics Measure Instead)

August 6, 2026 · 36 min

Most marketing teams are measuring PR wrong. They're counting impressions, tallying article placements, and reporting publication names. But none of those hard metrics can tell you whether anyone actually trusted you more, considered you…
Amazon Product Photography: How to Increase Conversion Rate

July 30, 2026 · 37 min

Most shoppers never read your product page. They judge your photos first, especially on Amazon. Amazon product photography does more selling than your copy, your features, and sometimes even your ads. If a customer can't quickly see what…
E-commerce Growth Strategy: Why "Best Quality" Won't Sell

July 23, 2026 · 38 min

Most e-commerce brands don't have a product problem. They have a focus problem. They try to sell to everyone, list every variation, chase every platform at once, and lead with "we have the best quality." That's the most boring pitch in…

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About the show

Behind every business & its growth is a human in the trenches. On Humans of Growth, host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.