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Heard Mentality

by Commercial Radio & Audio

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Latest episodes

The Feeling Is the Brand: How Domino’s, Amex and SBS Use Audio

October 28, 2026 · 43 min

What does a brand sound like, and how do you make people feel it before they see it? SBS's Uma Oldham, Bureau of Everything's Emily Taylor and Mosaic's Adam Moses join Brittney Rigby to unpack how sound builds brands people remember. Uma…
Sound Worth Paying Attention To

October 14, 2026 · 33 min

A Christmas carol, a true crime podcast and hip hop radio in juvenile detention. All powered by sound that moves people. In this episode of Heard Mentality, Jon Austin, Co-Founder of Supermassive, and Dom Hickey, Chief Strategy Officer at…
Free the Funshine: Why Chupa Chups Backed a Jingle

September 30, 2026 · 29 min

The jingle didn't follow the media plan. It built it. Chupa Chups is one of the most recognised confectionery brands on earth, and almost all of that recognition sits on a stick. So when the brand moved into the Australian lollies aisle…
Inside Brand Australia's Sonic Identity

September 15, 2026 · 33 min

How do you make an entire country sound like itself? Brittney Rigby sits down with Sarah Holder (Head of Communications, Marketing and Engagement, Austrade) and Nick West (Co-Founder and Creative Strategist, Smith & Western) on building…
Making Waves: The Sonic Strategy Behind Carnival’s ‘Play Away’

August 26, 2026 · 36 min

In this episode of Heard Mentality, Carnival Cruise Line and Innocean reveal how they turned up the fun — and the volume — with the cruise line’s latest campaign, Play Away.From brilliantly dry voiceover delivery to immersive sound design…

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The Sound of Being Brave

August 10, 2026 · 37 min

Pizza Hut's staff can't say the brand's name in the office anymore. They sing it. That's what a sonic asset does when it's working. Toyota has known it for decades: every brief there now starts with the same two questions. What are we…
What Good Work Sounds Like

July 6, 2026 · 32 min

What does great creative actually sound like? Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an…
The Brands Winning Tomorrow Are Building Trust Today

June 30, 2026 · 31 min

And why audio is uniquely positioned to help brands build it. In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand & Marketing Officer, Cilesta van Doorn, to explore why trust has…
Sonic Branding is a Lifetime Opportunity

June 10, 2026 · 43 min

In this episode of Heard Mentality, Britt Rigby sits down with Uncensored CMO host Jon Evans to unpack why sonic branding remains one of marketing’s most underutilised growth levers, and why the smartest brands are investing in audio…
The sound of growth and why playing it safe gets you nowhere

May 6, 2026 · 47 min

In a channel built for intimacy and attention, are we playing it too safe with audio? In the latest episode of Heard Mentality, join Emily Meier-Murren (Carma), Lisa Burton (Crowd Goes Wild) and Simon Lee (Enigma) as they unpack why audio…
What Uber Can Teach Us About the Power of Audio

April 22, 2026 · 27 min

In this episode of Heard Mentality, we sit down with two of the most awarded creative minds in the country — Tom Martin and Julian Schreiber, Chief Creative Officers at Special Australia. As the creative force behind brands like Uber…
In a Convenience Economy, Audio Delivers

April 8, 2026 · 22 min

Live from HEARD Live, this special edition of Heard Mentality brings together Global Chief Marketing Officer of Guzman y Gomez, Lara Thom, and Lizzie Young for a candid conversation on the role of audio in driving real business growth…

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About the show

How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.