Business

GTM Speed Dial

by Hillary Carpio

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Latest episodes

Behind the Scenes of Busting Silos with Travis Henry

June 22, 2023 · 35 min

In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos. Travis leads the Global SDR Operations and…
Life After Third Party Cookies with Kushan Patel

June 8, 2023 · 24 min

B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan…
Creating Impact as an ABM Team of One with Dan Cafiero

May 25, 2023 · 23 min

How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one…
How to Manage Your Calendar Like a Pro with MJ Jenkerson

May 11, 2023 · 25 min

Raise your hand if you have said this week, "Sorry I am late, I was in back to back meetings." On this episode of the GTM Speed Dial Podcast, we are tackling all-things calendar management with a seasoned pro, MJ (Maria) Jenkerson. After…
Product Led Growth (PLG) 101 with Tim Geisenheimer

April 27, 2023 · 28 min

PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth…

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Your ABM Questions, Answered with Hillary Carpio

April 13, 2023 · 28 min

Join this episode of the GTM Speed Dial Podcast to hear Hillary Carpio, host of the podcast and Head of Account Based Marketing at Snowflake, answer questions submitted by listeners. Hillary has both led teams of 20+ dedicated to ABM and…
How to Maximize ROI by Upcycling Content with Declan Mulkeen

March 30, 2023 · 34 min

Declan Mulkeen, the King of Content and CMO at Strategic ABM, consistently produces high-value content that draws remarkable engagement across his web properties. His trick, however, is not to create new content all of the time, but rather…
How to Create Inclusivity and Authenticity at Work with Jasmine Garcia

March 16, 2023 · 31 min

Odalys Jasmine Garcia Arce is an advocate and voice of the LatinX community, the host of HellaLatin@ podcast, content creator, and a LinkedIn Diversity and Inclusion team member. In this episode, Jasmine shares actionable tips for leaders…
How to Define, Measure and Hire for ABM with Hillary Carpio

March 2, 2023 · 31 min

In this episode, Hillary answers the listeners' questions about all-things Account Based Marketing. She has built ABM programs from scratch as a team of 1, scaled a team from 5-25 globally, and advises startups on how to leverage…
How to Pitch and Execute Your Ideas Internally with Arthur Castillo

February 16, 2023 · 30 min

It is one thing to have great ideas, it is another to get them heard and executed in your organization. In this episode, Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, joins Hillary for the second of their 2-part…
Decoding Dark Social with Arthur Castillo

February 2, 2023 · 31 min

Arthur Castillo is the co-founder of Revenue Era, a private, invite only community that serves marketing teams that are obsessed with driving revenue. He is also an advisor and brand ambassador to multiple organizations while also serving…
Unlocking the Potential of ChatGPT in B2B Marketing with Tim Freestone

January 19, 2023 · 35 min

In this episode, Kiteworks CMO, Tim Freestone shares why ChatGPT and the democratization of AI will forever change B2B marketing. He shares how he is already leveraging AI in his current role, how it will affect his interview processes for…

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About the show

You have a leadership title in Go To Market - Now What? On the GTM Speed Dial Podcast, host Hillary Carpio calls upon B2B mentors to demystify the multi-dimensional topics of leadership. From tough conversations about imposter syndrome and managing performance to hard skills like creating fiscal plans and asking for headcount, nothing is off limits. Together, we will ask mentors the dumb questions, the hard questions and the personal questions to become better leaders.