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ProductLed Podcast
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Business
Growth Machines: Combining Product-Led Growth and Sales
by Vincent Jong
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Latest episodes
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How To Adjust Self-Serve When Moving Upmarket | Saravana Kumar, Kovai.co
July 23, 2025 · 21 minOn this episode of the Growth Machines podcast I sit down with Saravana Kumar, the founder of Kovai.co, to explore the journey of Document360, one of the products under the Kovai.co umbrella. We’ll discuss the strategies behind…
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Combining Human- and Product-Led Onboarding | Ramli John, Delightpath
July 17, 2025 · 19 minThis episode I have the pleasure of talking with Ramli John,founder of Delight Path and author of "Product-led Onboarding." We discuss why companies today need to focus on a hybrid approach, combining product-led and human interaction for…
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Using ABM to Create Handraisers | Constantinos Yenis, Holded
July 10, 2025 · 22 minIn this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing…
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Streamlining Lead Assignment Without Losing Revenue | Sara Archer, Chartmogul
July 2, 2025 · 18 minKey Quote: "What’s good for the business is good for you. And if I’m wrong, I’ll do right by you." Summary: In this episode of Growth Machines, I sit down with Sara Archer from ChartMogul to unpack how she overhauled their lead…
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Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
September 12, 2024 · 22 minIn this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces…
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Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
August 29, 2024 · 20 minIn this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the…
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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
August 15, 2024 · 19 minIn this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history…
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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata
August 1, 2024 · 21 minIn this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her…
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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
July 18, 2024 · 21 minIn this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insights…
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Finding the right moment to activate the sales team | Susann Johansen, Oneflow
July 4, 2024 · 17 minIn this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the…
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How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot
June 20, 2024 · 19 minIn this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey…
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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
June 6, 2024 · 18 minOn this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free…
About the show
Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com