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FULL COMP: Restaurant Tactics, Tools, & Strategies

by Josh Kopel
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  • The Takeaway: The $72,000 Hiding in Your Restaurant

    October 23, 2026 · 6 min

    What if your next $72,000 is already sitting on your guest list? Chasing new faces feels like growth. The faster money is in the people who already know you, and they need a reason to return sooner. In this takeaway, I break down how to…

  • Justin Devillier: Stop Fixing What's Already Broken

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    What if the most profitable business in your restaurant is the one you only take when the phone rings? Most operators pour everything into the dining room. In my own restaurants, in-house dining netted 10 to 12% in its best months, while…

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    What if the reason you can't make payroll is that you're still trying to compete on value? Sava Farah fled communist Albania at five, landed in the Bronx, and opened her first Ann Arbor restaurant at 23 with no degree, no investors, and no…

  • The Takeaway: How Guests Decide Where to Eat

    October 9, 2026 · 7 min

    What if your website is costing you first-time guests before they ever walk in? The people on your homepage are shoppers. Most of them have never been in, and they are deciding between you and someone else. A list of dishes and five…

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  • Ed Harris: Great Food Won’t Save Your Business

    October 6, 2026 · 39 min

    What if the reason nobody is walking through your door has nothing to do with what's on the plate? Ed Harris won Chopped, spent five years at Buddakan, then left the kitchen entirely to raise his kids and build a business from home. Today…

  • The Takeaway: Build a Club, Not a Loyalty Program

    October 2, 2026 · 4 min

    What if your loyalty program is the reason your guests feel nothing? Punch cards and points reward a transaction. Guests want to belong to something, and a free appetizer on the tenth visit gives them nothing to belong to. In this…

  • Brianna Keefe: Stay In The Weeds Longer Than You Want

    September 29, 2026 · 41 min

    What if you have to go deeper into the day to day before you can ever get out of it? Brianna Keefe spent her entire first year inside one store, open to close, writing the systems by hand and training every person who walked through the…

  • The Takeaway: Nobody Ever Wished They Paid Less

    September 25, 2026 · 5 min

    What if the guest you're pricing around doesn't exist? Across tens of thousands of guest reviews, nobody has ever complained about paying too little. What shows up is that something felt too expensive. That is a verdict on value, and…

  • Ami Kassar: You Gave Away Equity for Nothing

    September 22, 2026 · 40 min

    What if the reason you gave away a piece of your restaurant is a myth you never bothered to test? Most operators believe banks will not touch a restaurant, so they go straight to investors, credit cards, or whatever money is easiest to…

  • The Takeaway: Your Guests Didn't Leave. They Forgot You

    September 18, 2026 · 5 min

    What if your regulars didn't leave you? What if they just forgot you exist? Most operators spend the year buying strangers while the people who already love them go quiet. The problem is memory, and memory is cheap to fix. In this…

  • Mike Mudrey: Your Restaurant Doesn't Need You

    September 15, 2026 · 40 min

    What if the reason your restaurant runs on you is that you keep showing up? Mike Mudrey bought a crêperie in East Lansing with no restaurant experience and a corporate job he had no intention of leaving. Nine years and four locations later…

Full episode archive on Apple Podcasts →

About the show

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.