Business

Founder’s Journey: Building a Startup from the Ground Up

by Josh Pigford, Founder of Baremetrics

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Latest episodes

Saving you millions of dollars: asset sale vs stock sale

December 3, 2019 · 7 min

Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was the world of asset sales and stock sales. This is about to get real nerdy but this…
5 things I learned failing to sell Baremetrics for $5m

December 3, 2019 · 6 min

I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I learned from this little failure. Hopefully these are some things you can apply to…
I almost sold Baremetrics for $5m

December 3, 2019 · 9 min

In the past six years of Baremetrics' existence, I've received dozens upon dozens of emails from folks interested in acquiring Baremetrics. When you're running a transparent company that's growing, it just comes with the territory…
Sunsetting Intros: A post-mortem on shutting down a product we just launched

February 28, 2019 · 11 min

Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work. https://baremetrics.com/blog/sunsetting-intros
Staying mentally healthy as a founder

February 14, 2019 · 8 min

Yesterday I wasn't feeling great, mentally. I had a level of anxiety I hadn't felt in a long time that started in the morning and really persisted through the night. I can't pinpoint it to any one specific thing. It was more the sum of a…

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Why founders need hobbies

May 9, 2018 · 7 min

As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know us. And over time, we sort of become our companies. Most founders or CEOs are the…
How to identify your perfect customer

April 4, 2018 · 11 min

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting…
No, that thing is not a big deal

March 14, 2018 · 8 min

When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and, in many cases, money. But the longer you’re in the game, the more you realize how few…
Why we transitioned from Medium back to our own blog

January 24, 2018 · 12 min

Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it's hard to know what does and doesn't work. Medium, in…
Don’t let personal health take a backseat in your company culture

January 10, 2018 · 14 min

When building a startup, so much emphasis is put on “the product” or even “the customers”. Everything else takes a backseat. On some level, and at some points in a company’s lifecycle, this makes sense. Of course you’ll make sacrifices and…
Everybody’s winging it

August 16, 2017 · 8 min

Last week I hit some sort of boiling point with life and work. July was an incredibly stressful month for me both, personally and with work. Just lots of extremes, and it wore me down. Every single founder is struggling with something…
Navigating the long, slow SaaS ramp of death

June 21, 2017 · 9 min

There can be some really exciting days when you’re building a SaaS company, but the large majority are a slog. Just one foot in front of the other, slowly trudging your way up the hill in the muck. The hockey-stick growth you’ve envisioned…