Business

Founder's Journal

by Morning Brew

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Latest episodes

The secret business weapon

June 30, 2025 · 28 min

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75…
How to Find Your Zone of Genius

June 25, 2025 · 13 min

Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step…
How to Get Your First 1,000 Users

June 23, 2025 · 35 min

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read…
13 Dangerous Psychological Biases

June 18, 2025 · 25 min

In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide…
How to Crush a Quarterly Offsite

June 16, 2025 · 15 min

On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks — Thanks to our…

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How to deal with imposter syndrome

June 11, 2025 · 25 min

Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ •…
How to Not F*ck Up Your Meetings

June 9, 2025 · 17 min

Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your meetings under…
Early days building a decacorn

June 4, 2025 · 26 min

Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto. Head…
Focus, fresh eyes, and pet psychics

June 2, 2025 · 23 min

Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power of channel partnerships - Pet psychics exist? - AI audio business idea - Great product…
I'm raising money

May 28, 2025 · 18 min

Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ •…
Founder Mt. Rushmore

May 27, 2025 · 15 min

Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair…
Hire wrecking balls

May 21, 2025 · 12 min

Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s…

Full episode archive on Apple Podcasts →

About the show

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.