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Fitness Business Insights with Matt Robinson

by Matt Robinson
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Latest episodes

  • Is This All There Is? Why Experienced PTs Get Stuck

    October 21, 2026 · 39 min

    This one's for the coaches who've been doing this a while. If you're two, three, five years in, you know how to coach, you know how to get results, and you know how to get clients. You're not starting from nothing. But there's a good…

  • How PTs Are Getting Clients From ChatGPT

    October 14, 2026 · 47 min

    I got a message recently from someone who'd found me through ChatGPT. They'd asked it to recommend podcasts about PT coaching and building a fitness business, and it told them to listen to me. That's happened a few times now, and it isn't…

  • He Was Already Fully Booked. Then He Doubled It - Kris Lecher Interview

    October 7, 2026 · 1 hr 9 min

    Kris wasn't struggling when we started working together. His clinic was full. He'd been treating running injuries for sixteen years, had a colleague working alongside him, and there was no shortage of clients. On paper there was nothing to…

  • Grow Your PT Business by Promoting Less (Sometimes)

    September 30, 2026 · 30 min

    Most personal trainers have the same problem with promoting themselves. They know they should be doing it. They don't want to come across as pushy. So they end up doing almost none of it, all year round, and then wonder why the business…

  • 27 Years of Personal Training Advice in 40 Minutes

    September 23, 2026 · 41 min

    Between us, James and I have spent 27 years working in the fitness industry. So for this episode, we decided to try and condense as much of that experience as possible into 40 minutes. We each brought five lessons to the table. No idea…

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  • Nobody Notices When It Goes Wrong

    September 16, 2026 · 32 min

    Nobody asks why you haven't signed a client this month. Nobody notices that three have just left. Nobody tells you your prices haven't moved in four years. Nobody points out that you stopped marketing the minute you got busy. And nobody…

  • The Loyalty Ladder: How to Keep Clients for Years, Not Months

    September 9, 2026 · 42 min

    Slight change this week. I'm sharing something that hasn't gone live anywhere else yet. This is a full training I recorded for Fitness OS, the second in a set of master resources we're building. The video version isn't out yet. You're…

  • Paul Mutlow Interview

    September 2, 2026 · 59 min

    Paul phoned the course provider to ask if he was too old to become a personal trainer. He was in his late thirties at the time. He's now 51, working full time as a PT, with a target market of 40 plus who specifically want someone with a…

  • 10 PT Clients in 90 Days: Starting From Zero

    August 26, 2026 · 51 min

    What would you do if tomorrow you had no clients, no testimonials, no social media following, no website and no email list? Just your PT qualification, your experience and access to a gym floor. In this episode, James and I set ourselves a…

  • This Beats ANY Niche

    August 19, 2026 · 33 min

    You’ve probably been told at some point that you need to find your niche. But I think there’s something more important that most Personal Trainers barely think about at all: Your marketplace. In this episode, I explain the difference…

  • Ready for the September Rush?

    August 12, 2026 · 32 min

    A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't. The answer was short. They're unreasonably consistent. That's really what this episode is about. September is the second busiest…

  • Fitness Business Lessons from Mickey Mouse

    August 5, 2026 · 41 min

    I went to Disneyland with my family and came back with a notebook full of business lessons. I'll be honest, I wasn't that bothered about going the first time. That was 2019. We've now been three times, and each visit has been longer and…

Full episode archive on Apple Podcasts →

About the show

Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.