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Embedded Finance Review
by Lars Markull
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Ranking history · United States
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Latest episodes
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How Payments Enable Everything Else in Vertical SaaS, with Patrick O’Donnell from Phorest
October 23, 2026 · 33 minVertical SaaS sits at the centre of embedded finance, and companies like Phorest are the ones shaping it. Phorest has built software for 20 years and has been in payments for five of those years. In this episode, I speak with Patrick…
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E-Money or Bank? Why Your Provider's Licence Matters, with Phoebe Wallis from Griffin
October 1, 2026 · 38 minMost fintech companies in Europe run on an e-money licence, not a bank licence. With both licences, the provider can offer basic banking features. But the "how" differs and can matter for some brands. In this episode, I speak with Phoebe…
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How a Restaurant Platform Makes Most of its Revenue from Financial Services, with Cancan Liu from allO
September 17, 2026 · 38 minThree-quarters of allO's revenue comes from payments, lending and insurance. None of it was planned. Cancan Liu co-founded the Munich-based restaurant platform in 2021 as a QR code ordering tool. Every financial product since started with…
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After Selling His Company to SumUp, He Built a Compliance Business with Aurimas Bakas from Copla
September 3, 2026 · 31 minAurimas Bakas is a serial fintech entrepreneur, and each of his companies grew out of the last. Running a payments business, he kept hearing from customers that they didn't want the payment service; they wanted the core banking underneath…
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How to Work With Lawyers When Building a Financial Product with Patrick Liptak (MYLE)
August 20, 2026 · 36 minIf you are building a financial product inside a non-financial brand, the legal question tends to show up late. The product is designed, the provider is picked, the first customer conversations are underway, and then somebody asks whether…
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Why German Platforms Are Leaving Money On The Table with Julius Danek (Stripe)
June 11, 2026 · 38 minMost platforms in Germany are still defaulting to a grey-label setup with their payment provider, where their merchants see and interact with the PSP directly. According to Julius Danek, product lead for Stripe in DACH and CEE, that is…
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Embedded Accounting and the Race to Own the SME, with Mark Holleman from Thred
May 28, 2026 · 38 minEmbedded finance typically involves payments, banking, lending, investments, and insurance. But there are adjacent areas evolving with the same logic, and embedded accounting is one of them. In this episode, I speak with Mark Holleman…
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Why Embedded Finance Wins Where Banks Can't Reach, with Tom Sellin from Airwallex
May 7, 2026 · 32 minTom Sellin has a way of explaining how Airwallex's embedded finance offering works. He uses a Lego set. You have all the pieces: wallets, cards, payouts, and FX. The platform or fintech on the other side decides what to build. A small car…
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What Software CEOs Get Wrong About Embedded Finance, with Jane Podbelskaya from Charge Forward
April 29, 2026 · 37 minJane Podbelskaya does in North America what I do in Europe. She advises software companies and investors on embedded finance, runs a media platform called Charge Forward, and spends most of her time translating the world of fintech for…
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From E-Commerce to Morocco's First Licensed BaaS with Ismael Belkhayat from Chari
March 19, 2026 · 38 minThree years ago, a Moroccan e-commerce startup approached every bank in the country to request Banking-as-a-Service. None of them understood what APIs were. So the founders went to the central bank, obtained a payment institution license…
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Embedding Debt Collection into the Fintech Stack with Matteo Benedetti from Debtist
March 5, 2026 · 32 minMost platforms building embedded finance start with payments. Lending often comes next. What happens when invoices don't get paid is almost always the last thing on the roadmap — and for many SMEs, one of the most painful experiences. In…
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Why Otto Built a 250-Person Payments Company for Its Marketplace
February 19, 2026 · 37 min"At a certain scale, payments isn't a cost factor anymore. It becomes a strategic capability." In this episode, I speak with Christin Burmeister, Head of Product at Otto Payments. Otto is Germany's second-largest e-commerce marketplace…
About the show
Welcome to the Embedded Finance Review Podcast, hosted by Lars Markull. Join us biweekly as we delve into the transformative world of embedded finance.
Each episode features in-depth conversations with the builders and shapers of embedded finance, who are integrating financial services into everyday products and experiences. We go beyond the surface to explore the relevant details, ensuring a comprehensive understanding of how embedded finance is reshaping vertical SaaS, marketplaces, and more. Perfect for professionals, enthusiasts, and anyone curious about the evolving financial landscape.