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Earned: Unlocking the Power of the Creator Economy

by CreatorIQ

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Latest episodes

Beauty Marketing Should Be Fun: How DIME Built a $3.6M EMV Month, According to Bernice Merlini

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Creator marketing delivers its biggest results when it connects product, brand, and culture, and DIME is putting that idea to work. In this episode of Earned, CreatorIQ Global Head of Strategic Services Joy Osinloye talks with Bernice…
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In this episode of Earned, CreatorIQ VP of Brand Marketing, Ashley Waxman sits down with Jasmine Wong, security engineer and creator with a community of over 115,000 followers, to explore how AI is reshaping both security practices and…
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In this episode of Earned, CreatorIQ Chief Customer Officer Jennifer Cho sits down with Katie O'Reilly, Executive Vice President and Managing Director of North America at KIKO Milano, to explore how Italian beauty heritage scales in the…
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In this episode of Earned, CreatorIQ Chief Customer Officer Jennifer Cho sits down with Gigi Robinson, founder of Hosts of Influence and Creator Etiquette, Penguin Random House author, keynote speaker, and creator, to explore what it takes…
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In this episode of Earned, CreatorIQ Chief Customer Officer Jennifer Cho sits down with Sharon Mussalli, CEO of NowThis, to explore what it takes to build a sustainable media business in an era shaped by social platforms, creators, and…

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200 Episodes Later, Earned Enters Its Next Chapter

August 5, 2026 · 1 min

In this special 200th episode of Earned, CreatorIQ celebrates a major milestone with the official introduction of its four new hosts: Ashley Waxman, Vice President of Brand Marketing; Jennifer Cho, Chief Customer Officer; Joy Osinloye…
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In this special Cannes Lions edition of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman is joined by creator economy experts Lia Haberman, Antoine Hery, and Shira Lazar to unpack the biggest conversations shaping the future of…
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In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Karthik Suri, Chief Product & Corporate Strategy Officer at Sprinklr, to discuss how creator marketing is becoming a core part of the customer…
What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger

June 24, 2026 · 29 min

In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Damon Berger, SVP of Shared Marketing Services at Gap Inc., to discuss the evolution of digital storytelling and the growing role creators play in…
Why Lived Experience Is Every Creator's Competitive Advantage With Fola Amudipe

June 10, 2026 · 27 min

In this episode of Earned, CreatorIQ VP of Customer Success Joy Osinloye sits down with creator and storyteller Fola Amudipe to explore what it takes to build a meaningful community in today's creator economy. Known for her beauty…
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR

May 27, 2026 · 27 min

In this episode of Earned, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with Archetype SVP of Strategy Chase Fitzgerald to explore how creator relationships are reshaping earned media, PR, and modern communications strategy…
From Campaigns to Infrastructure: Jamie Gutfreund on What Brands Still Get Wrong

May 13, 2026 · 31 min

In this episode of Earned, CreatorIQ Chief Partnerships Officer Tim Sovay sits down with Jamie Gutfreund, founder of Creator Vision, Forbes contributor, and former executive at Hasbro, Microsoft, Expedia, CAA, and Whalar, to explore why…

Full episode archive on Apple Podcasts →

About the show

Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry newbies and veterans alike. We hope you enjoy!