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Don't Forget Your Tickets

by Carl-Erik Michalsen Moberg, Clare Kenny

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Latest episodes

Ticketing Manager of the Year Special: Fan Trust and Full Stadiums - with 2026 winners Natasha Fitzgerald of Woking FC and Scott Smyth of Coleraine FC

August 31, 2026 · 23 min

Ticketing sits at the heart of every football club. But do the people who run it get the respect they deserve? In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen Moberg sits down with two of the five winners of the…
Jim McCarthy of Impresario Strategic Growth Service: Why Winning Comes Second to a Full House

August 10, 2026 · 41 min

Every year, an estimated 40 million football seats across Europe go unsold. What would it take to turn that empty space into revenue, loyal fans, and a stronger club? In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen…
The Business of Football: No Filter! - Part 2 - with Dr. Giambattista Rossi, Birkbeck University of London

July 8, 2026 · 23 min

How did English football go from one of the most dangerous sporting environments in the world to the most commercially powerful league on the planet? The answer starts with tragedy, and with a government that told football it had to change…
The Business of Football: No Filter! - Part 1 - with Dr. Giambattista Rossi, Birkbeck University of London

July 1, 2026 · 35 min

What does a football club actually buy when it signs a global superstar? Is it results, a bigger brand, or both? And when that calculation goes wrong, what does it cost the club for years to come? In this special two-part episode of Don’t…
Ambition, Attendance and Community Growth - with Spencer Gore, Owner and CEO of Chelmsford City FC

May 26, 2026 · 32 min

What does it take to buy your local football club, clear its debts, grow its fanbase, and aim for the Premier League by 2038? In this episode of Don't Forget Your Ticket, host Clare Kenny sits down with Spencer Gore, owner, chairman and…

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Ticketing Manager of the Year Special: Inside Matchday with the 2025 winners Andy Gate of Oxford City FC, Ollie Gout of Dorking Wanderers FC, and Sarah Rowntree of Hartlepool United FC

May 15, 2026 · 34 min

What does great ticketing look like when you’re the person making matchday happen under pressure every single week? In this special edition of Don’t Forget Your Tickets, host Clare Kenny sits down with the three winners of the 2025…
Multi-Club Ownership and Community Roots, with Steve Curwood, CEO of Fleetwood Town FC and Waterford FC

April 8, 2026 · 38 min

How do you run two distinct football clubs in different countries while keeping their local community heartbeat alive? We explore the realities of modern football management with Steve Curwood, Chief Executive of both Fleetwood Town FC…
From Stockport County CEO to Academia: Ryan McKnight on the Future of Football Fandom

March 27, 2026 · 31 min

Football fandom is much more than a weekend pastime—it is a lifelong, intergenerational commitment that shapes our identity. Yet, the modern sports industry often treats loyal supporters as simple consumers. In this episode of Don't Forget…
From Likes to Lifelong Fans with Grant Russell, Arenametrix & Partick Thistle

March 10, 2026 · 36 min

What transforms a football club from a simple team into the beating heart of a community? How can a club’s history, values, and local pride be harnessed to build a truly unbreakable bond with its supporters? We explore the art and science…
Marc White, Dorking Wanderers FC: Dreaming Big and Building Success One Step at a Time

February 26, 2026 · 23 min

What does it take to turn a kickabout in the park with friends into a professional football club knocking on the door of the Football League? We dive into one of the most extraordinary stories in British football with a true visionary…
Building a National Sports League From Scratch, with Paul Beirne, Executive | Sports Business Strategist | Community Builder

February 18, 2026 · 37 min

What does it take to build a national sports league from the ground up? We dive into the world of sports innovation with a true pioneer, Paul Beirne. From launching the Toronto Raptors in the NBA to founding the Canadian Premier League…
Bohemian FC and the Rise of Irish Football with Jimmy Dignam, Chief Operating Officer at Bohs

February 12, 2026 · 21 min

Are We Witnessing a Golden Era for the League of Ireland? As the 2026 League of Ireland season kicks off, we’re back at the heart of the action to explore the culture, commerce, and intense passion driving Irish football forward. In this…

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About the show

Don' Forget Your Tickets is a podcast devoted to the unsung heroes of the spectator sports and events industries, the Ticketing Managers. We explore who they are, their well-guarded industry secrets, and how they entered the field. Beyond that, we delve into a broader ticketing realm, inviting experts from various fields to share their insights and stories. Our primary aim is to add value and highlight deserving individuals.