Business

Culture Commerce Wine

by Wine Culture Lab

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Latest episodes

Time Is the Last Luxury: Anant Sharma on Timelessness in an Age of Acceleration

November 17, 2025 · 42 min

What does it take to build a brand that endures in a culture addicted to optimization? In this episode of Culture Commerce Wine, Polly Hammond sits down with Anant Sharma, Founder & CEO of Matter of Form, for a conversation about the one…
Reinventing the Oldest Wine Region on Earth: Aimee Keushguerian on Culture, Risk, and Relevance

October 22, 2025 · 53 min

What does it take to rebuild a wine culture from the ground up? At just 32, Aimee Keushguerian is helping redefine Armenia’s place in the world of fine wine — turning a fractured Soviet legacy into a story of renewal, collaboration, and…
Pleasure, Power, and Wine, with Cindy Gallop

October 7, 2025 · 52 min

In this episode, Polly Hammond sits down with Cindy Gallop — founder of MakeLoveNotPorn and the self-described “Michael Bay of business” — to talk about pleasure, power, taboo, and what happens when entire industries lose their cultural…
Advertising, Differentiation, and Why Wine Needs to Lighten Up with Barbara Gorder

September 23, 2025 · 50 min

What can wine learn from the world’s biggest ad campaigns? Barbara Gorder has built brands on two stages: global agencies like Leo Burnett and DDB, where she worked on icons from Procter & Gamble to General Motors, and the wine world…
Trust, Technology, and Taste with Max Kantelia

September 23, 2025 · 57 min

What can wine learn from Web3, gaming, and digital culture? In this episode, entrepreneur, investor, and wine lover Max Kantelia joins me to explore how blockchain, multisensory experiences, and new forms of community are reshaping…

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Belonging, Brand Farming, and Building Brands That Last with Charl Bassil

September 23, 2025 · 50 min

For our very first episode of Culture Commerce Wine, I sit down with Charl Bassil, whose career has spanned Procter & Gamble, SABMiller, Pernod Ricard, Absolut Vodka, and now the BBC, where he serves as the broadcaster’s first Chief Brand…
Introducing Culture // Commerce // Wine

July 9, 2025 · 2 min

Is wine still part of the cultural conversation? Or is it quietly slipping into the background, overshadowed by changing tastes, evolving values, and faster-moving categories? Because the way people buy, drink, and talk about wine is…

Full episode archive on Apple Podcasts →

About the show

Culture Commerce Wine is a space for the big, messy, necessary conversations about what makes wine meaningful now, and what will keep it commercially viable tomorrow. Hosted by strategist Polly Hammond (5forests, Wine Culture Lab), the series explores how wine (and the people who market it) can navigate changing expectations, new rituals, and the evolving signals of trust and taste. Each episode features conversations with researchers, strategists, creators, and cultural thinkers, from both inside and outside wine. Together, we explore the shifts that shape modern consumption: how people choose, how they express identity, and how categories rise (or fade) based on their cultural fluency. This isn’t a podcast about tradition or terroir. It’s about the business of being chosen — by the next generation of wine drinkers, and by the loyal customers who are shifting just as quickly. Launching September 2025, with new episodes each week.