Business

Communication Strategy That Works

by Emma Drake

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Latest episodes

Banking on It: What Starling taught me about communicating innovation

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As part of a mini series, I am looking at communicating complex topics, and I am starting with a book I read recently on holiday, recommneded by my 80 year old dad who provided IT systems for banks for many, many years. I've been reading…
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The New Attention Economy: How 2026 Algorithms Decide What Gets Seen

March 13, 2026 · 13 min

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January 22, 2026 · 12 min

I am kicking off the 2026 podcast with a new series where I'm exploring what it really takes to communicate well in 2026. Attention, Algorithms & Formats is a three-episode series and your guide to crafting messages that cut through the…
Better Together: Why Collaboration Is a Growth Strategy

October 30, 2025 · 13 min

Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration. We've taken a little time to reset and rethink what this show could be. And from this month, we're…

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What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?

April 14, 2025 · 11 min

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand…
Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways

March 27, 2025 · 8 min

I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month. In our discussion, Helen talked about the importance of humility, the…
Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal

March 13, 2025 · 56 min

Today, I'm joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA Dare Awards 2024 and invited to speak at COP16 in Riyadh, Helen…
How to Create a Mindful Workspace for Peak Productivity

February 27, 2025 · 11 min

Welcome back to the final episode in February's productivity series. Today, I want to share how I've tried to transform my workspace into a mindful environment that boosts efficiency using a couple of simple approaches. Whether you work…
February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance

February 21, 2025 · 14 min

With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead. If you've been waiting for the right moment to shake off the post-holiday slump, this…
Book Review: How to Stop Overthinking by Chase Hill

February 17, 2025 · 5 min

Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever found yourself caught in an endless loop of worry, anxiety, and self-doubt like I have…
Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape

January 30, 2025 · 15 min

As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace. For PR and marketing professionals, staying ahead of trends while effectively connecting with audiences requires not just strategy but…

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About the show

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes. I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.