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Latest episodes
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Will AI Replace Your Agency? What We Learned in New York
October 17, 2026 · 22 minWelcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽 Adele and Shelby sat in a room full of agencies and walked out more optimistic than they walked in. They cover the move from media…
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Spilling the Tea on the NYC Meta Agency Summit
October 10, 2026 · 26 minWelcome to our NYC mini series 🗽🤎 Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you…
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The Black Friday Hangover: How to Rebuild Your Funnel Before Christmas (and Survive January)
October 3, 2026 · 13 minIf they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM. In…
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Don't Trade Your Brand for a Quick Sale: Black Friday Creative That Actually Stands Out
September 27, 2026 · 14 minCreative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots…
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Don't Get Discovered in November: Your BFCM Runway, Month by Month
September 19, 2026 · 22 minIf your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October…
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Share of Wallet: Building a BFCM Offer Worth Holding Out For
September 12, 2026 · 24 minEpisode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase, spend and save, BOGO…
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Creative Velocity: What to Load Into Meta Before Peak Season
August 29, 2026 · 23 minSo with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20 split and how to preheat creative so you're not gambling in your…
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BFCM Won't Fix Your Cash Flow: Money Talk with Steff Anderson
August 24, 2026 · 45 minWe sat down with Steff Anderson of Pinnacle Road, Chain Social's accountant of ten years, and the woman we send our clients to when they need someone realistic in the room. 🤎 This one's for every e-comm founder heading into BFCM on…
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Ep. 7 BFCM Starts in August: Email Tips For Your Biggest Peak Season
August 15, 2026 · 51 minThis week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation, deliverability, loyalty, the lot. And she's here…
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Ep. 6 The Meta Cheat Sheet for Startups with Aimee Smart
August 8, 2026 · 26 minAdele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools for six clients. If you want to know what's actually working in real…
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Ep 5. How Nala Built A Content System To Successfully Scale On Meta
July 25, 2026 · 51 minAdele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an unstoppable in-house…
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Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott
July 11, 2026 · 22 minAdele is in the hot seat. Shelby fires off the Meta tactics brands are still clinging to, and Adele calls each one IN or OUT for 2026, with the why behind every verdict. No digressing, straight into the good stuff. If you run Meta ads (or…
About the show
The marketing podcast that gives you an unfair advantage.
The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social.
Built for business owners and marketers who want what's working, not what's trending.
Presented by CEO, Shelby Van Zwol and Digital Director, Adele Elliott, every episode is education-driven and packed with tangible takeaways - going deep with platform experts, brand founders, and industry leaders on the wins worth stealing and the misses worth learning from.
These are the most honest marketing conversations happening in this country, and the missing link in your strategy.