Business

Business of Therapy®

by Kelly McKenna, Therapist & Business Coach

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Latest episodes

116. How to Network for Private Pay Clients (And the Pros + Cons)

October 21, 2026 · 26 min

Networking can be an INCREDIBLE way to bring private-pay clients into your practice. But if you're relying on referrals as your entire marketing strategy? It’s time to change that! Referrals often convert really well because they come from…
115. The Good, Bad, & Ugly BTS of My $40K Launch

October 14, 2026 · 30 min

You all have been LOVING my launch debrief episodes, so we're doing another one! I'm taking you behind the scenes of my latest Private Practice Academy launch. We’re talking the good, the bad, and the ugly. This time, I tested a much…
114. ~$10K Months with No Website or Instagram with Therapist Halle Guidi

October 7, 2026 · 45 min

I'm excited to welcome LA-based Licensed Professional Clinical Counselor Halle Guidi to the podcast today! Halle is joining us in the middle of her private practice journey, which is exactly why I wanted you to hear her story! She started…
113. BTS of How I Manage My Personal Finances

September 30, 2026 · 23 min

I'm taking you behind the scenes of something I've never really shared before: how I manage my personal finances. Sharing my business income and expenses openly is something I've been doing for YEARS. But talking about what happens with…
112. What to Post When You Have Less Than 500 Followers

September 23, 2026 · 19 min

If you have less than 500 followers on Instagram, I know how frustrating that can feel. You're putting in a TON of effort without seeing the results you want (yet). When I started @sitwithkelly, it took me about 90 posts and three months…

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111. Permission to Slow Down & Enjoy What You’re Building with Therapist Megan Kirby

September 16, 2026 · 34 min

Have you ever reached a goal you’ve been working toward FOREVER, only to immediately start thinking about what’s next? That’s exactly what happened to Megan, a therapist for anxious millennial moms! After dreaming about private practice…
110. Why Great Therapists Stay Stuck Accepting Insurance

September 9, 2026 · 26 min

A LOT of incredibly skilled therapists accept insurance. But being a great clinician doesn't automatically mean you know how to build a successful private-pay practice. The therapists who are able to transition off insurance panels? They…
109. Should Therapists Get Licensed in Multiple States?

September 2, 2026 · 14 min

If you're struggling to fill your caseload, you might be wondering if getting licensed in another state will give you access to more potential clients. As someone who's licensed in New York, New Jersey, and Florida, I understand the…
108. The Therapists Who Get Clients Aren't the Ones Who Sound the Smartest

August 26, 2026 · 12 min

Ever worried that your Instagram content doesn't sound professional, insightful, or "expert" enough?? Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know. But the harder you try to sound like an…
107. You Don't Need to Become a Coach to Make More Money as a Therapist

August 19, 2026 · 16 min

Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist? I want to challenge that idea. Your income problem isn't that you're a therapist. Honestly? It’s a marketing…
106. BTS Launch Debrief: $21,534 in 6 Days

August 12, 2026 · 36 min

Ever wonder what really goes into a successful launch? Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch! This launch led to $21,534 in revenue in just six days. Some things worked…
105. The 10 Things I’d Focus on if I Was Starting Over on Instagram in 2026

August 5, 2026 · 21 min

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend. I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work! In my first year of…

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About the show

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!