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Business of Apps Podcast
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Latest episodes
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279: “The Future of App Growth: Interactive Panel & Trend Forecast” BOA NYC 2026 panel
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278: “How to prove CTV ads drive app installs” with Connor Kernochan, Head of Apps and Games at Vibe
October 19, 2026 · 6 minThis time we're digging into connected TV as a performance channel for mobile apps - and how to prove it actually drove an install. TV has always been good at building brands. The hard part is showing it led to a conversion. As a…
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277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance
October 15, 2026 · 5 minToday's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is increasingly privacy-led. Put the two…
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276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat
October 12, 2026 · 9 minPerformance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at fixed rates, with no way to tie an…
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275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube
September 28, 2026 · 19 minThis time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. But app discovery has stayed inside the…
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274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel
August 31, 2026 · 38 minToday we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on click-through rate than the same brand's…
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273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube
August 24, 2026 · 7 minIn this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are…
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272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube
August 17, 2026 · 11 minToday we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may have measured the wrong users…
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#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews
August 10, 2026 · 18 minIn a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Product at SmartNews, about how a Japanese…
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#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel
July 27, 2026 · 29 minEveryone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring: Hannah Parvaz, Founder at…
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#269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight
July 20, 2026 · 45 minWhat if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren…
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#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel
July 13, 2026 · 41 minLet's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones who know exactly…
About the show
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.