Business

Brand Strategy Unwankified

by Bec Hughes | Brand Strategy Mentor

Claiming needs an RSS feed. Contact us.

Listen on Apple Podcasts

Recently ranked · United States

Last recorded placements from this show’s chart history. These are not current rankings.

Not on the United States charts we track today.

If you like Brand Strategy Unwankified, try…

Brand Strategy For Female Founders | Think Brand. Talk Brand.

Latest episodes

137. What a Brand Strategy Course Should Teach You

October 17, 2026 · 18 min

Brand Strategy is the real advantage for designers right now, not AI. But a framework and a template on their own won’t give you what you need to win brand strategy work. If you’re weighing up a brand strategy course, and want to sort…
136. Andy Starr on Messiness, Disruption and Advantage

October 7, 2026 · 1 hr 22 min

Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree. In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding branding, Andy shows he is a master…
135. Never Have I Ever: The Brand Strategy Edition

September 18, 2026 · 24 min

Maybe there isn't one RIGHT way to do brand strategy. But there is a WRONG way. In this episode I share 7 things I would never do when creating a brand strategy for a client based on my 25+ years of experience. Don't take it as…
134. Start Getting Paid for Strategy, Today

August 26, 2026 · 15 min

People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure how to go about charging for it, this…
133. Become the Brand Designer AI Cannot Replace with Jacob Cass

August 17, 2026 · 54 min

We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which designers should be the most worried about…

Show 7 more episodesShow fewer episodes

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

June 26, 2026 · 19 min

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want strategy. If you've ever built…
131. Are You in a Race to the Bottom?

June 19, 2026 · 18 min

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in a week offers, selling templates, or…
130. It's Time to Ditch Mission, Vision and Values

June 9, 2026 · 24 min

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn it into branding, this one is for…
129. Why You Need a Brenemy - The Villain Strategy

June 3, 2026 · 18 min

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good but weren't sure how to apply it for…
128. Creating Opportunities With 100 Rejections with Liz Mosley

May 27, 2026 · 43 min

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We cover: • How Liz unintentionally…
127. Is Your Brand Strategy Leaking Value?

May 22, 2026 · 21 min

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hours, or sent a Loom instead of…
126. The Lean Brand Strategy Tech Stack

May 13, 2026 · 17 min

It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and support, but don't get in the way of…

Full episode archive on Apple Podcasts →

About the show

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!