Business

Brand Meet Creator

by Harley Jordan & Sonia Elyss

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Latest episodes

How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler

November 14, 2023 · 36 min

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist…
How To Show Up As A Better Creator Using Human Design with Kaila O'Connor

September 27, 2023 · 38 min

Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't…
Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?

September 7, 2023 · 47 min

Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the…
Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year

August 16, 2023 · 43 min

Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all…
Episode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)

August 11, 2023 · 47 min

This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your…

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Episode 98: New FTC Guidelines Have Dropped, Are You Aware?

August 8, 2023 · 37 min

Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets…
Episode 97: How to Avoid Reshoots and Achieve Recurring Partnerships (Solo Episode with Sonia Elyss)

August 4, 2023 · 33 min

Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to…
Episode 96: What you should be considering when Podcasting as a Content Creator with Chase Mitchell of Upstarter Pods

July 18, 2023 · 38 min

Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your…
Episode 95: Getting 'Unhinged' on Threads while still being Intentional as a Content Creator

July 14, 2023 · 45 min

The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make…
Episode 94: Shein Influencer Trip + Building Solidarity with Brand Partners with Beauty Brand Marketer, Sonia Elyss

July 6, 2023 · 48 min

A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We…
Episode 93: Usage rights + Legal jargon you should know as a Content Creator with Legalpreneur @AndreaSagerLaw

June 29, 2023 · 48 min

THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of…
Episode 92: Networking at Creator Events with Sonia Elyss

June 22, 2023 · 42 min

Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if…

Full episode archive on Apple Podcasts →

About the show

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.