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Brand & New

by INTA

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Latest episodes

  • From Brand Issue to Public Policy Crisis: Tackling the Evolving Counterfeit Threat

    September 22, 2026 · 21 min

    Global supply chains, social commerce, geopolitical tensions, and now artificial intelligence (AI), are transforming the counterfeit landscape. Fake goods are no longer just a brand issue; they’re a public policy issue, a security issue…

  • Intelligence-Led Enforcement: How the UKIPO Is Rewriting the Playbook on IP Crime

    August 27, 2026 · 17 min

    In 2021, more than 3 million counterfeit articles were seized in the United Kingdom, with an estimated retail value around £142 million. By 2023, the volume of counterfeits came down to just over 1 million seized articles but, despite this…

  • AI and Trademarks: Rethinking Likelihood of Confusion

    August 4, 2026 · 38 min

    How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most important—and rapidly evolving—questions in trademark law.  INTA’s recently released study…

  • Stealth Trademark Filings: Strategy, Risk, and Reality

    July 22, 2026 · 25 min

    In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question: How do we protect a brand before the world knows it…

  • Protecting Your Brand Identity in the Age of AI

    June 30, 2026 · 22 min

    Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and…

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  • World IP Day 2026: Celebrating IP and Sports

    April 27, 2026 · 28 min

    The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no…

  • Copyright in the Age of AI: The Questions Everyone Is Asking

    April 24, 2026 · 27 min

    Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willard Knox…

  • Advancing Women’s Leadership: From Intention to Impact

    March 30, 2026 · 32 min

    Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can…

  • The Legal Wake-Up Call of Generative AI

    January 26, 2026 · 53 min

    Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when…

  • Women in IP History: Pioneers and Progress

    March 12, 2025 · 35 min

    Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.   Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and…

  • Inside the Dupe Revolution | Part 1

    February 19, 2025 · 13 min

    In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces…

  • Inside the Dupe Revolution | Part 2

    February 19, 2025 · 20 min

    In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of…

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About the show

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.