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Behind The Strategy with Kristina Stubblefield

by Kristina Stubblefield
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Latest episodes

  • SEO, AEO, GEO: the new search terms, explained

    October 26, 2026 · 13 min

    Show Notes: SEO. AEO. GEO. If those letters make your eyes glaze over a little, you are not alone, and you have not missed some memo everyone else got. In this episode, Kristina decodes all three, one at a time, in plain English. She…

  • Why one page can't sell all your services

    October 19, 2026 · 14 min

    Your homepage might finally say what you do and where you do it. But if every service you offer is packed onto one page underneath it, that clarity runs out fast, for a person scrolling to find the one thing they came for, and for the…

  • Your website has two audiences now (and one can't read pictures)

    October 12, 2026 · 12 min

    Who is your website actually for anymore? If that question has been on your mind, the honest answer might surprise you: it is not just for people anymore. In this episode, Kristina explains why your website now has two audiences, the…

  • What's changed in marketing (and what still works for service businesses)

    October 5, 2026 · 16 min

    Marketing feels harder than it used to, and it is not because you are doing something wrong. It is because the standard changed. In this episode, Kristina draws on twenty years of watching this shift to explain why there are now two…

  • What service businesses should actually post on social media

    September 28, 2026 · 17 min

    You sit there with your phone in your hand, knowing you are supposed to post something, and you have no idea what. So you post nothing, or you post filler and you know it is filler. In this episode, Kristina gives a completely different…

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  • You're not too small for a CRM (here's what to pick)

    September 21, 2026 · 19 min

    Everybody keeps telling you to get a CRM, and part of you is thinking you are one person, not a sales team. Here is the thing nobody explains. The word CRM gets used for four completely different things, which is exactly why the advice you…

  • The first 24 hours of a new lead: what should actually happen

    September 14, 2026 · 24 min

    Somebody fills out your form at 4:59 on a Friday. Then what? Not the big picture, the actual next few hours. How fast should they hear something, what should it say, and at what point have you waited too long? In this episode, Kristina…

  • What I check first when a website isn't getting calls

    September 7, 2026 · 28 min

    You have a website. People are finding it. And still the phone isn't ringing, the form isn't getting filled out, and you're starting to wonder if the whole thing is just sitting there looking pretty. In this episode, Kristina walks through…

  • 5 marketing tasks you can stop doing in 2026

    August 31, 2026 · 16 min

    You sit down at the end of a long day, look at your marketing to-do list, and think, how am I supposed to keep up with all of this? The posting, the platforms, the new tools, the trends, all of it on top of actually running your business…

  • The follow-up system every service business needs

    August 24, 2026 · 19 min

    The most expensive lead is the one you already paid for and then lost. The leads are coming in, you are spending money to make the phone ring, and then somewhere between that first contact and the signed job they slip away, and you are not…

  • Where customers actually find your business in 2026

    August 17, 2026 · 12 min

    For years, getting found meant one thing: rank on Google. That quietly changed, and if your whole online presence is still built on that one assumption, you could be missing where a growing number of your customers are looking right…

  • 7 reasons your business isn't showing up on Google

    August 10, 2026 · 8 min

    You used to get the calls. The work used to come in on its own. Now it feels like you've gone invisible on Google, and you're not even sure when it happened. In this episode, Kristina walks through the seven most common reasons service…

Full episode archive on Apple Podcasts →

About the show

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.Get found. Get clients. Keep them.New episodes weekly. Subscribe so you never miss one.Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.