Business

BE THAT LAWYER

by Steve Fretzin

Claiming needs an RSS feed. Contact us.

Listen on Apple Podcasts

If you like BE THAT LAWYER, try…

The Lawyer's Edge

Latest episodes

Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero

October 22, 2026 · 38 min

What does it take for lawyers to become the person others think of first? This episode explores a practical approach to personal branding built on relationships, useful content, and consistency. In this episode, Steve Fretzin and Tim…
Frederick Shelton: How Legal MSOs Could Reshape the Future of Law Firms

October 19, 2026 · 34 min

Could outside expertise and capital help law firms grow without taking control of legal judgment? This episode explores how MSOs may transform law firm operations—and why choosing the right partner matters. In this episode, Steve Fretzin…
Frank Ramos: How AI Is Reshaping Legal Practice and the Business of Law

October 15, 2026 · 29 min

AI is changing how lawyers market themselves, manage work, and bill for their services—but using it responsibly takes more than the right tools. Explore practical ways to put AI to work while protecting client confidentiality and making…
Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People

October 12, 2026 · 34 min

How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams. In this…
Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow

October 8, 2026 · 34 min

Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most. In this episode…

Show 7 more episodesShow fewer episodes

Brian Klein: The Books and Habits That Build Better Law Firms

October 5, 2026 · 37 min

What can a handful of great books teach lawyers about listening, delegation, client service, and building a thriving firm? Brian Klein and Steve Fretzin share the ideas that changed how they work—and how they care for clients. In this…
Danny Karon: Legal Wellness, the Missing Pillar of Your Health

October 1, 2026 · 30 min

You look after your body, your mind, and your money, but when did you last check your legal health? A veteran class action lawyer explains why an ounce of legal prevention beats a courtroom disaster, and how writing and speaking turned his…
Susan Silverman: Business Development Isn't Selling, It's Listening

September 28, 2026 · 30 min

Law school taught you how to practice law, but nobody taught you how to bring in clients or lead people. In her first podcast appearance ever, Susan B. Silverman explains why copying your firm's top rainmaker won't work, and how building…
Neal Goldstein: Find Your Lane — Why Connection Beats the Corner Office

September 24, 2026 · 35 min

A high school dropout who became a law firm founder explains why every success story has someone else's fingerprints on it — and why the relationships lawyers neglect are the ones already sitting in their contact list. It's a conversation…
Dennis Meador: How to Turn One Podcast Episode Into 30 Content Assets

September 21, 2026 · 38 min

Most lawyers who start a podcast quit before it ever pays off — because they're playing the wrong role in their own show. Dennis Meador explains how flipping the host-guest dynamic collapses a three-year payoff into six to eight months…
Pete Leibman: High-Performance Habits Lawyers Can Actually Sustain

September 17, 2026 · 30 min

Most lawyers think more hours equal more success—but what if that belief is quietly destroying their performance? In this episode, you’ll learn how to borrow habits from elite athletes to protect your energy, sharpen your focus, and build…
Jan Roos: Turning Unaware Audiences into High-Value Legal Clients

September 14, 2026 · 32 min

Discover why “doing great work and waiting for the phone to ring” is no longer enough for lawyers—and how problem‑focused, education-based marketing can turn unaware prospects into your best clients. In this episode, you’ll learn how to…

Full episode archive on Apple Podcasts →

About the show

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.