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Latest episodes
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30. The AI Advantage - How to Prepare Your B2B Marketing for AI with Better Data and Strategy
June 16, 2026 · 14 minAI is changing B2B marketing fast. But better prompts won’t save bad data or weak strategy. In this episode, Louis and Maelien explore what marketers should focus on now to stay ahead as AI becomes more embedded in advertising platforms…
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29. Grazing vs Dabbling - The B2B PPC Management Framework That Stops Wasted Optimisation Time
June 2, 2026 · 11 minGreat ads management isn’t about doing more work. It’s about having the right system behind it. In this episode, Louis and Maelien explore why operational frameworks are essential for consistent, high-quality performance marketing. They…
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28. Don't Get Burned - B2B PPC Agency Red Flags Explained
May 19, 2026 · 14 minNot all PPC agencies are created equal. In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and forget” management…
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27. The Many Hats of a Modern B2B Performance Marketer
May 6, 2026 · 14 minYou can’t master everything in B2B marketing- so what actually deserves your time? In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin. From technical setup to…
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26. Top 5 (Anniversary episode)
April 21, 2026 · 15 minIt's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year. From finding the right budget (and why spending less can cost you more) to using lead friction to improve quality…
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25. Fix the Drop - How to recover from a B2B Google Ads performance drop without guesswork
April 7, 2026 · 14 minGoogle Ads suddenly stops working? Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits in your ad account, landing pages…
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24. [Topic Request] One Thing To Focus On in B2B Google Ads
March 25, 2026 · 14 minGoogle Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buyer intent and…
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23. Why B2B Marketing Data Enablement Leads to Better (And Faster) Decisions
March 11, 2026 · 7 minManual reporting draining hours from your week? Here’s how to automate the boring bits so you can focus on decisions that actually improve performance. Louis and Maelien unpack the idea of data enablement in B2B performance marketing: why…
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22. Tracking Isn’t Telling You Everything - What your CRM misses in B2B lead attribution
February 25, 2026 · 14 minLead attribution headaches? You're not alone. In this sharp Curveball Clinic edition, Louis and Maelien tackle three real-world questions marketers face when CRM data and ad platform reports don't align. You'll learn how to handle…
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21. All Brands On Deck - The Real Reasons Behind Using Brand Search in B2B Ads
February 11, 2026 · 8 minBrand search: smart strategy or budget drain? If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media, how to defend…
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20. Confessions of an agency owner: looking forward in 2026
January 28, 2026 · 13 minFeeling the pressure to do more in 2026? This episode makes the case for doing better with less. Louis and Maelien pull back the curtain on Web Marketer’s internal strategy for the year ahead—ditching the cookie-cutter mindset and…
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19. Avoid the Testing Trap - How to Run B2B Landing Page Experiments Without Wasting Time or Budget
January 14, 2026 · 12 minStruggling to run meaningful B2B landing page split tests without wasting time and budget? This episode breaks down how to build a high-impact testing schedule grounded in customer insight, not guesswork. Learn how to plan smart…
About the show
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.