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App Marketing by App Masters

by Steve Young
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Latest episodes

  • How to Save 90% of Your Ad Budget with AI UGC

    October 31, 2026 · 1 hr 3 min

    Start testing with MaxFusion AI: https://maxfusion.ai/?via=appmasters What if you could create hundreds of video ads, test viral hooks, and scale your app downloads without spending thousands on influencers or traditional UGC creators? In…

  • The Influencer Marketing Math That Made Cal AI Profitable

    October 27, 2026 · 12 min

    How much should you actually pay an influencer? And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral? Jake from Cal AI breaks down the numbers behind their influencer marketing strategy…

  • How a Full-Time Teacher Built a Nearly $1M App Business

    October 24, 2026 · 1 hr 2 min

    What if you could build a nearly $1 MILLION app business while working a full-time job? In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS…

  • Before You Spend $1 on Meta Ads, Watch This

    October 20, 2026 · 21 min

    Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Meta Ads can help you scale your app, but if your funnel isn't converting, your tracking is broken, or your lifetime…

  • The Secrets to Web2App Growth (And the Risks Nobody Talks About)

    October 17, 2026 · 1 hr 13 min

    Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it? In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the…

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  • How Cal AI Scaled Influencer Marketing Without Killing Views

    October 13, 2026 · 8 min

    How do you scale influencer marketing without turning every creator video into an expensive infomercial? Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how…

  • How Reframe Scaled to $10M+ ARR

    October 10, 2026 · 1 hr 12 min

    How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR? In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change…

  • This Breathing App Sold to Peloton for $2M

    October 6, 2026 · 12 min

    Get 50% off ScreenDesign: https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition? In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was reportedly…

  • AI and Growth in Regulated Markets

    October 3, 2026 · 1 hr 3 min

    What happens to the growth playbook when your market puts real limits on targeting, claims, and data use? We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD…

  • How to Increase Organic Downloads Without Changing Keywords

    September 29, 2026 · 17 min

    Check out AppScreens: https://appscreens.com/?via=am Can you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads…

  • Cal AI’s Co-Founder Shares His App Growth Secrets

    September 26, 2026 · 1 hr 2 min

    How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps…

  • The Viral App Idea Framework That Got Her 1M Users

    September 22, 2026 · 9 min

    Join the App Founders Community: https://appfounders.co/ Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she breaks down the exact viral app idea framework she uses to find viral app…

Full episode archive on Apple Podcasts →

About the show

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.