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Looking for friction
September 20, 2026 · 22 minHow much consumer spending and how many business models are locked up by friction, inertia and complexity that AI might reduce or remove? How many businesses depend on making it too hard to bother? What happens if ‘the marginal cost of…
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AI deployment
August 16, 2026 · 26 minEvery big company deployed Copilot. Hmm. That doesn't seem to have changed everything, so now what? How does this work, how do change management and 'AI deploycos' turn out, and how does this fit into 'normal technology'?
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Most people and companies aren't tool-builders
July 24, 2026 · 19 minAI makes it easy for anyone to build tools to automate their work... except most people and most companies aren't tool-builders, don't think like that, and can't and won't do that. This is why software companies and consultants exist - AI…
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Token pricing
July 15, 2026 · 24 minAI is in a supply crunch today, but what happens when we come out of it? How and where will supply, demand, price, capacity and capex get back into equilibrium? Today, model labs can name their price, but why won’t they end up as…
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The spring updates on AI
June 5, 2026 · 39 minTwice a year, Benedict publishes a big presentation exploring macro and strategic trends in the tech industry, and the latest came out a few weeks ago. These days, that means AI. What's new and what are the big questions?
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What jobs are AI jobs?
April 16, 2026 · 30 minHow do you know what AI will do to your industry? Your company? Your job? The easy, obvious answer is to add up the things you do that can be automated, but it’s probably better to ask how the job will change, and to ask what your job…
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The end of the network effect
February 28, 2026 · 26 minOpenAI has some big questions. It doesn’t have unique tech. It has a big user base, but with limited engagement and stickiness and no network effect. The incumbents have matched the tech and are leveraging their product and distribution…
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AI and SaaS
February 23, 2026 · 32 minWhat does AI do to software? What's a more interesting answer than 'no, this won't kill SaaS'? And what comes after the euphoria?