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AI in Qualitative Research

by Dr Susanne Friese

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Latest episodes

AI in qualitative research: What works, what does not, and how to stay on control

June 6, 2026 · 23 min

In this podcasts, the hosts, Lisa and Tom, talk about the highlights of the recent webinar conducted by Dr. Susanne Friese. Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gemini, or NotebookLM. The results can be…
When AI Misses the Point: The Car Wash Challenge

May 19, 2026 · 17 min

A simple car-wash prompt reveals why AI can sound helpful while missing the actual goal. In this episode, we explore what this means for AI literacy, context, and qualitative research — and why QInsights is designed to keep researchers…
Traveling at the Speed of Our Souls with AI

December 23, 2025 · 23 min

Tom and Lisa discuss my response to a call for chapters on "AI-free research", a new Routledge volume championing slow, handmade scholarship against the fast-food promises of AI-driven analysis. The resistance is understandable—AI…
GenAI - To Use or Not to Use

June 12, 2025 · 30 min

In this episode, Lisa and Tom take on a series of objections and concerns that Dr. Susanne Friese has heard repeatedly over the past month in conversations with researchers. Can I trust a tool if I don’t know what it was trained on? If…
Human & AI: Orchestrating Meaning in Qualitative Data

June 3, 2025 · 23 min

In this episode, Lisa and Tom discuss the article: Conversational Analysis with AI - CA to the Power of AI: Rethinking Coding in Qualitative Analysis written by Dr Susanne Friese, pre-print April 27, 2025. If you are curious to try out…

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Life without Coding in Qualitative Analysis: Dream or illusion?

April 22, 2025 · 19 min

Is coding still essential in qualitative research—or can generative AI offer a smarter way forward? In this episode, Dr. Susanne Friese takes you on a journey through the history of coding, its role in managing complexity, and how today's…
Fireside Chat: Looking back at 2024. Live with Dr Susanne Friese

December 31, 2024 · 32 min

Join us for a special live edition of the AI-in-Qualitative-Research podcast, where René van der Valk and I reflect on a transformative year in qualitative research and AI. Set against a cozy fireside backdrop with a Scottish twist with a…
AI and the Future of Qualitiative Research

December 24, 2024 · 13 min

This podcast is based an article - yet to be published on the QualAI blog of the CAQDAS networking project. The title of the blog will be: "Embracing the Paradigm Shift: Moving Beyond Coding in Qualitative Research". Listen what Lisa and…
Q & A: Levering AI Responsibly

December 15, 2024 · 17 min

Curious about how to ethically leverage AI in qualitative research? This episode dives into the questions asked by researchers during a recent webinar on this critical topic. Dr. Susanne Friese answered all questions, and our AI hosts…
Qualitative Research Community in Crisis

November 28, 2024 · 20 min

In this episode, our AI hosts dive into a heated email exchange that unfolded after the announcement of QInsights, our AI-powered app for qualitative analysis. The debate, spanning the equivalent of 25 printed pages, is a textbook example…
The Great Unlearning

November 22, 2024 · 11 min

This episode is based on a conversation between Sidi Lemine, CEO of Jade Kite, and Dr Susanne Friese, written up by Sidi with the title "The Great Unlearning: making the most of the AI paradigm shift" and published on LinkedIn (Episode AI…
AI and Human Bias: Looking into the mirror

November 10, 2024 · 11 min

oin hosts Lisa and Tom as they delve into Dr. Susanne Friese’s thought-provoking blog on the potential for bias in AI systems used for qualitative research. In this episode, they explore Friese’s perspective on how AI, despite its…

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About the show

The podcast is an insightful series where two AI hosts, Lisa and Tom, delve into the world of qualitative research and data analysis. They explore blog content from the Qeludra website written by Dr Susanne Friese, covering a wide range of topics such as ethics in AI, data analysis methods, bias in research, and the transformative impact of technology on qualitative research. By integrating both creative and analytical perspectives, the podcast aims to guide listeners through the evolving landscape of AI-assisted research.