Agtech - So What?
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About the show
Latest episodes
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Can you build a farm for an uncertain future? With Simon Wallwork
September 30, 2026 · 42 minBuilding a farm for an uncertain future means questioning some of the assumptions that have driven farming for decades. For Simon Wallwork, a brutally dry season in 2010 was the catalyst for rethinking his farming system. After years of…
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Business model breakdowns: ag equipment dealer Titan Machinery, with Shane Thomas
September 16, 2026 · 41 minAs technology makes equipment more autonomous, precise, and serviceable from anywhere, will dealers become less important? Or will they become an even more valuable technology-enabled partner to farmers? Today, Shane Thomas (Upstream Ag…
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Are we thinking about trees on farms all wrong? with Michael Taylor
September 2, 2026 · 43 minWhat happens when you stop thinking about trees and agriculture as separate systems? In this episode, sixth-generation Australian farmer and engineer Michael Taylor explains what decades of planting trees have taught his family about…
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What if every plant was a sensor? with Gary Schaefer
August 19, 2026 · 34 minWhat if crops could tell you when they were sick, before you could see the symptoms? Gary Schaefer leads the commercial organization at InnerPlant, a company with a radically different approach to crop monitoring: engineering plants to…
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Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars
August 5, 2026 · 43 minAgriculture often talks about telling a better story, but Jim Gall, the CEO of RB Sellars argues the real challenge is giving people something worth believing in. RB Sellars is a workwear brand that’s well-known in regional Australia…
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Why good agtech doesn't always get adopted, with Chad Godsey
July 22, 2026 · 35 minHow do you know when a new agtech product is actually ready for the farm? Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for ways to improve water and nutrient…
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Why taste beats sustainability at the checkout, with food futurist Mike Lee
July 8, 2026 · 42 minWhat if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with food futurist and innovation strategist…
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Why soil health and profitability are deeply connected, with Nic Kentish
June 24, 2026 · 42 minWith the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy. After returning to the family farm in South Australia, he found himself confronting one of the…