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AdTech Therapy™

by The AdTech Therapists: Jana Meron and Scott Messer

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Latest episodes

Is Agentic Direct the Future?

October 20, 2026 · 35 min

Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the…
I've tried Everything but AdTech Therapy

October 13, 2026 · 54 min

A special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's…
We built this Sh*t by Hand

October 6, 2026 · 22 min

Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big…
From RPM to LTV

September 29, 2026 · 27 min

Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites…
Should you outsource your Programmatic?

September 22, 2026 · 23 min

Scott and Jana on sales houses. NBC News just handed its programmatic display to Taboola, and the in-house/outsource cycle is turning again. What the deal really signals, what a publisher gives up and what they don't, the rise of hybrid…

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Misery Loves Company: Google Comes for the Buy Side

September 15, 2026 · 16 min

Scott and Jana on Google's bidding change. Campaigns that used to beat their target CPAs now drift up toward them, and buyers are getting a taste of what publishers have lived with for years. Easy buttons, black boxes, the MRC's new…
What Makes a Deal Private?

September 8, 2026 · 23 min

Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get…
Demand Reroutes, It Doesn't Multiply

September 1, 2026 · 35 min

Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach…
Sell-Side Decisioning: Whose side Is It On?

August 25, 2026 · 25 min

Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why…
If You Need to Ask, You Probably Don't

August 18, 2026 · 22 min

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and…
Buyer Direct and the Return of the Waterfall

August 16, 2026 · 18 min

A bonus session on Buyer Direct. Agents book reservations, network tags pile up, and the waterfall is back after fourteen years. Plus why quality supply gets locked up first, and why that could hand publishers their power back.
Beware the Kool-Aid

August 11, 2026 · 24 min

Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the real question: not whether Google kills the SSP, but whether it…

Full episode archive on Apple Podcasts →

About the show

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media.