A Change of Brand
Today: #147 in Arts, India on our combined chart.
Chart positions today · United States
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Ranking history · United States
Latest episodes
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Inside the Studio: Matchstic
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November 4, 2025 · 47 minIn this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year evolution from a small Southern startup…
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Inside the Studio: Smith & Diction
October 7, 2025 · 48 minIs it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known for breaking agency norms, they’ve…
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Amazon with Arthur Foliard
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Walmart with Tosh Hall and David Hartman
September 2, 2025 · 1 hr 6 minWalmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. It would have to be an evolution. Tosh…
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Utah Mammoth with Ben Barnes
August 26, 2025 · 47 minHow many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah Hockey Club, and finally the Utah…
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Jaguar with Laura Ries and James Morris
August 19, 2025 · 56 minOne of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, a few brave souls dared to call it…
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Manischewitz with Lisa Smith
August 12, 2025 · 46 minManischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and connection too? Lisa Smith, former Executive…
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Branding in the Age of AI with Teemu Suviala
August 5, 2025 · 48 minAI has been making waves across industries–and for much longer than we think. It’s weird, messy, and maybe magic. As innovation accelerates, can the branding world truly embrace AI without losing the human touch? Teemu Suviala, Global…
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Herman Miller with Garrett Corcoran
July 29, 2025 · 34 minChanges don’t have to be drastic to be delightful. Sometimes all it takes is a little rearranging and refining, like furniture design legend Herman Miller, which unveiled their first rebrand in almost 25 years. Take a seat as Garrett…
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Humane World for Animals with Bethany Lesko
July 22, 2025 · 48 minWith a muddled awareness, misperceptions, and slowing donation growth, the Humane Society of the United States knew that after 70+ years it was time for a change–and that started with the name. But renaming takes courage. Bethany Lesko…
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New York City FC with Milo Kowalski and Justin Au
July 15, 2025 · 59 minAs New York City FC approached their 10th season, the club set its sights on cementing its place among the city’s most iconic teams. But in a city of strong opinions, it wouldn’t be easy. Soccer supporters are famously passionate and…

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