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Science

What Pharma Needs Next

by Veeva Systems
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Latest episodes

  • The Enablers of Medical Impact in the Age of AI

    September 2, 2026 · 21 min

    Michael Hamann and Andreas Gerloff join Christoph Bug to examine key enablers of medical impact. Discover how MSD and Daiichi Sankyo Europe use AI to analyze MSL insights, personalize education, and measure relationship trust across an…

  • AI-Driven Insights through Connected Data and Software

    September 1, 2026 · 11 min

    In this episode, Stefan Schmidt and Florian Schnappauf discuss key technology shifts from Cloud to AI, and the accelerated pace of commercial innovation. Explore how Bayer is moving from a system of record to a system of insights with…

  • Architecting the AI-Ready Enterprise

    April 16, 2026 · 17 min

    In this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a…

  • UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration

    October 6, 2025 · 22 min

    What happens when medical and commercial teams truly align? Stronger launches, a smoother HCP experience, and better patient outcomes. In this episode, Christoph Bug speaks with Pascal Vande Gucht of UCB and Georgios Tramountanis of Takeda…

  • Turning Content into Memorable Customer Experiences

    June 4, 2025 · 22 min

    How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and…

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  • Preparing for a Faster Trial-to-Treatment Pathway

    November 29, 2024 · 27 min

    Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of Veeva Europe, on trends shaping commercial life sciences. Chris highlights AI’s potential use cases, the need for caution, and how commercial and medical leaders are…

  • Preparing for a Launch: Pharma's High-Stakes Gamble

    November 29, 2024 · 33 min

    Veeva's Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how…

  • The Problem of Plenty in Life Sciences

    November 29, 2024 · 38 min

    Despite major advances in recent years, it is still too difficult for biopharma field teams to bring together all relevant information to serve HCPs. Florian Schnappauf and Rakesh Vashishta discuss whether the industry asks too much of its…

  • Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role

    November 29, 2024 · 28 min

    In this episode, Christoph Bug, VP Global Medical at Veeva, discusses the evolving role of medical affairs with industry experts. They explore how medical teams adapt to the growing demand for scientific exchange and how medical affairs…

Full episode archive on Apple Podcasts →

About the show

What Pharma Needs Next is a podcast for commercial and medical leaders. You’ll hear from life sciences experts on the trends re-shaping biopharma, how technology and data are accelerating their vital work, and ways to improve customer-centricity in the face of HCP and KOL access challenges.