Business

Wealthy and Well-Known Podcast

by Rory & AJ Vaden

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Latest episodes

How Your Personal Brand Attracts the Right Team

October 6, 2026 · 36 min

A job posting tells candidates what they'll do. Your reputation gives them a sense of who they'll do it with. Rory and AJ Vaden discuss how leaders can use their personal brands to attract the right people and build a team that stays…
Maggie Berghoff: How to Build a Business Around the Life You Want

September 29, 2026 · 34 min

Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own. In this…
Jamie Maglietta: How to Get Booked on TV

September 22, 2026 · 37 min

Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case? Rory Vaden sits down with Jamie Maglietta, an…
Why Your Personal Brand Matters More When You're the CEO

September 15, 2026 · 34 min

Your personal brand affects more than leads and followers when you're the person leading the company. In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people…
Hiring, Delegating & Building a Team That Protects Your Brand

September 8, 2026 · 41 min

If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means. In this episode, they unpack the real cost of holding onto work too long, Rory's…

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Niching Down: Why Being for Everyone Means Being for No One

September 2, 2026 · 29 min

If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you…
Jim Kwik: How to Build a Limitless Brain in the Age of AI

August 25, 2026 · 38 min

For years, Jim Kwik believed he had a "broken brain." That story eventually led him on a search to understand how the brain learns, remembers, focuses, and changes. Today, he is one of the world's leading experts on accelerated…
Reputation Precedes Revenue: How Relationships Create Sales That Last

August 18, 2026 · 41 min

Most people think improving sales means learning better closing techniques. Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust. In this episode, they discuss how marketing and…
Become the Chief Storytelling Officer of Your Brand

August 11, 2026 · 35 min

People want to know who is behind the business. In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps…
Content Strategy vs. Content Calendar: Why Posting More Isn't Working

August 4, 2026 · 32 min

A full content calendar can keep you busy without bringing you any closer to a customer. Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are…
Who Not How: Dan Sullivan on Building a Business That Sets You Free

July 28, 2026 · 40 min

What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved? Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept…
Burnout Is an Alignment Problem

July 21, 2026 · 38 min

Burnout can be difficult to recognize when you are still performing. You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is…

Full episode archive on Apple Podcasts →

About the show

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.