Financial Audit
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Unfinished Business
by Unfinished Business
Today: #126 in Business, Philippines on our combined chart.
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Ranking history · Mexico
No ranking history for this show in Mexico over the last 7 days.
Latest episodes
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Learn How to Make Millions with Email Marketing in 52 minutes!
October 6, 2026 · 52 minHulken pays Structured $8,500 a month. In Q4 last year, the email and SMS channel Structured runs for them drove more than $3.3 million. Even in a dead summer month with barely any inventory, it still brought in over $540,000. Belynda…
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How to Go Viral Repeatedly with $0 Marketing | Hot Girl Pickles’ Co-Founders
September 30, 2026 · 47 minLeah Marcus and Yasaman Bakhtiar posted about a pickle company every day for months before they had a single jar to sell. The first videos were trends, and the trends flopped in the way that matters: views came in, followers didn't. So…
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The Minimum Viable Company: How We Run a $50M Brand With Just 7 People
July 28, 2026 · 25 minFor most of their careers, Alex and Lee believed a bigger team meant a stronger company. Now they believe the opposite, and they've got the receipts: $50M in revenue last year with seven full-time employees and payroll running at just 4%…
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How This CPG Founder Went From a Kitchen Experiment to 7,000 Stores
July 14, 2026 · 31 minKatie Lefkowitz was a lifelong Snickers fanatic when a colon cancer scare and a doctor's orders to cut sugar should have ended that relationship. Instead, she went home and started experimenting with date-based caramel in her own…
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The Hidden Cost of Scaling Our DTC Brand Without VC Money
June 30, 2026 · 19 minEvery episode, Alex and Lee talk about how fast Hulken is growing. This one is about what that growth actually costs. For the first time, they get candid about the messy middle of scaling a bootstrapped, vertically integrated brand…
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How TUSHY Turned a Taboo Category Into One of DTC's Strongest Brands with Justin Allen
June 16, 2026 · 34 minJustin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you made toileting joyful enough, people would come around. They did. Now…
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Going From $50M to $100M: How We Use Partnerships As Our Biggest Growth Levers at Hulken
June 2, 2026 · 19 minTwo things have been true at Hulken since year one: no dropshipping, and only say yes to collabs that actually earn it. On the eve of launching their most complex product development yet (a full pattern collab with Posh Peanut), Alex and…
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The DTC Trap That Built Juliet Wine's Retail Empire | Allison Luvera
May 26, 2026 · 29 minMost founders building consumer brands think DTC is the goal. Allison Luvera knew from day one it was just the testing ground. Getting into Whole Foods, Costco, Safeway, and Total Wine with five employees and a patented box wine format was…
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What Most DTC Founders Get Wrong About Entering a Crowded Category | Greta Meyer
May 19, 2026 · 33 minGreta Meyer started Sequel in a college classroom. She and her co-founder identified a physics flaw in the tampon that nobody had fixed in almost 100 years, and spent years navigating FDA clearance, manufacturing partnerships, and a…
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The DTC math most founders refuse to do (until it's too late) | Suze Dowling @ Pattern Brands
May 12, 2026 · 37 minSuze Dowling has seen the inside of more DTC brands than almost anyone. As co-founder of Pattern Brands, a multi-brand home goods portfolio she's been building since 2018, she doesn't just run one brand. She runs five at once on a shared…
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Inside Hulken: How Our CBO Built a $50M Community-Led Luxury Brand
April 14, 2026 · 32 minWe turned the mic around. For the first time on Unfinished Business, Alex and Lee are interviewing someone from inside Hulken, their own Chief Brand Officer. Tara Seruya has been working with Alex and Lee for over a decade. They first met…
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How We Built a $50M Consumer Brand with 7 People
April 7, 2026 · 22 minSeven people. $50 million in annual revenue. One brand that somehow manages to feel like it's everywhere. If you've ever wondered how Hulken actually works (the operating model, the org chart, the tools, the strategy), this is the…
About the show
Meet the operators behind Hulken, a brand that's done $100M+ in sales since launch with a team of seven and no VC funding.
Before Hulken, Alex Schinasi and Lee Rotenberg each built and exited software companies. Now they bring that builder mentality to consumer: fast, lean, unconventional.
Every week they get into the parts of scaling a consumer brand nobody posts about: inventory tradeoffs, retail margins, collab terms, and what AI actually replaced. For founders and operators who want specifics, not theory.
Presented by Structured Agency and Horatio, both used by Hulken to scale.