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The Unofficial Shopify Podcast

by Kurt Elster, Paul Reda

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Latest episodes

Black Friday Is a Funnel-Clearing Event, Not List Growth

October 20, 2026 · 43 min

"BFCM is a funnel clearing event, not a list growth event." Jimmy Kim has spent 18 years in email. He built an in-house email tool for his men's clothing store, turned it into Sendlane, and built his own sending network along the way. Now…
Shopify Rebuilt the Theme Editor From Scratch: Canvas

October 13, 2026 · 45 min

"Now everybody knows code. It's called English." On October 1, Shopify launched Canvas, a new theme editor built around Sidekick. Ben Sehl is Director of Product for Online Store at Shopify. He built themes as a partner, cofounded the…
From $25K to $447K a Month: BattlBox's Whatnot Playbook

October 6, 2026 · 43 min

"Not knowing what we were doing, just bobbling through it, we did a couple thousand dollars an hour and we were like, whoa, this might be something." John Roman bought BattlBox back in 2023 and went looking for the next channel. With over…
7 Founders, 15 Minutes Each: What's Working in 2026

September 29, 2026 · 1 hr 15 min

Kurt spent a day at Beanstalk, an invite-only ecommerce conference at Industry City in Brooklyn, recording 15-minute conversations under a tent. Seven made it to tape. Every guest is on Shopify. Not one led with paid ads. The lineup: Matt…
Kurt & Paul: September Roundup

September 22, 2026 · 49 min

Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the questions merchants keep asking, then lay out the Black Friday plan. Part one is a mailbag pulled from r/ecommerce, r/shopify, and the Shopify…

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How a Nicotine-Free Vape Brand Grows *Without Ads*

September 15, 2026 · 46 min

He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway. Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the…
ShipBob CMO on Peak Season 2026

September 8, 2026 · 43 min

He's shipped over a billion units. He says your Black Friday gets decided in September. Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year…
Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

September 1, 2026 · 48 min

"You think you know what you're doing. Like I work at Shopify. I should be better at it." That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP…
Shopify's Head of Growth: How to Get Recommended by AI

August 25, 2026 · 42 min

"It's more than 2x that conversion rate coming from another referral channel." AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no…
Why Your Subscription Program Stopped Growing — Matt Holman

August 18, 2026 · 45 min

Your subscription program is adding customers every month—so why has it stopped growing? Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the…
REPORT: AI is 0.1% of $274M in sales analyzed

August 11, 2026 · 44 min

"This traffic is nothing. It is a rounding error." Kurt and Paul pulled 24 months of raw order data from 10 established Shopify stores: 94 million sessions, 2.2 million orders, $274 million in revenue. They went looking for the AI…
He Sold a Startup, Now He Sells Viral Dog Pajamas

August 4, 2026 · 45 min

"Man, what didn't I get wrong? It's so much harder." Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brand built around viral matching dog-and-owner bathrobes, and found…

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About the show

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.