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The Sports Entrepreneurs Podcast by Marcus Luer

by Marcus Luer
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Latest episodes

  • Patrick Nally, "Gamechanger"

    November 10, 2025 · 1 hr 56 min

    Patrick Nally, one of the founding fathers of the sports marketing industry through his agency West Nally, was a true “gamechanger” at the peak of his success. In this episode, we dive deep into Patrick’s journey—from leaving school at 15…

  • Ken Hershman, "Big Time Boxing"

    May 28, 2025 · 1 hr 12 min

    Ken Hershman, former Showtime Sports and then HBO Sports President involved in some of the biggest Boxing events over the past 25 years.  Great stories from his 25 years at those networks and beyond from Mike Tyson to Don King and…

  • Lalit Modi, The Founder – IPL .. Episode 4, The End

    March 31, 2025 · 1 hr 0 min

    Lalit Modi, the founder of the IPL, the final episode uncovers how it all went wrong at the end.  From threats to his life, assassination attempts, to being banned for life and having to leave the country.  One final amazing episode to…

  • Lalit Modi, The Founder – IPL .. Episode 3, South Africa

    January 8, 2025 · 1 hr 41 min

    In our 3rd episode with Lalit Modi, we will dive deep into the crazy 2nd Season of the IPL (which was held in South Africa) and as a bonus discuss the stories behind the creation of the Champions League Twenty20 (CLT20), including the…

  • Lalit Modi, The Founder - IPL .. Episode 2, The Playbook

    November 22, 2024 · 1 hr 8 min

    Lalit Modi, the founder of the IPL (Indian Premier League), sharing his in-depth recount and incredible details on how the IPL was created in this episode. How he orchestrated everything from the players, media deals, team owners to…

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  • Lalit Modi, The Founder - IPL .. Episode 1, The Build-up

    October 31, 2024 · 1 hr 4 min

    Lalit Modi, the Architect and Founder of the IPL (Indian Premier League) – we recorded four episodes to go very deep into his amazing stories from his early days as a young entrepreneur making his marks, to his entry into Cricket (board of…

  • Marcus Höfl, “The Kaiser’s Lieutenant”

    October 14, 2024 · 1 hr 3 min

    Marcus Höfl, a fellow German Sports entrepreneur, for nearly three decades with his own agency MHM, representing German Icon Franz Beckenbauer and several other top sports stars.  Great stories from his time Franz Beckenbauer to many other…

  • Gareth Balch, "Data Driven Sports Revenue"

    July 31, 2024 · 56 min

    Gareth Balch, from an inspiring Olympian, with a data driven approach, taking his passion to building Two Circles into one of the hottest digital sports marketing agency from the UK, conquering the world of sports.   Key…

  • Prof. Dr. Sascha Schmidt, "Sports Tech Talk"

    May 31, 2024 · 1 hr 24 min

    Our guest Prof. Dr. Sascha Schmidt, a German Sports Business Professor with a McKinsey background. We look into the future of the industry, with his book “21st Century Sports”.  We explore the different technologies, how to categorize them…

  • Marco Balich, "Master of Ceremony"

    May 3, 2024 · 1 hr 15 min

    Marco Balich, the Master of Ceremonies, in the true sense of the word - we explore the exciting world of Marco’s career being involved in creating some of the most memorable moments in Opening/Closing Ceremonies for major sports, cultural…

  • Alan Pascoe, "Father of UK Sports Marketing"

    March 22, 2024 · 1 hr 37 min

    Alan Pascoe, former Great Britain Olympian and founding father of Sports marketing in the UK, shares his amazing stories on how he got started, the Athletics events he created, the agencies he build and sold, and many more…   Key…

  • Paul Barber, "Premier League CEO Of The Year"

    January 20, 2024 · 1 hr 10 min

    Paul Barber, OBE, the CEO of Brighton & Hove Albion FC – from a childhood dream of being a pro-player to a highly successful career across Football from the FA of England, Tottenham (his childhood club) to becoming the CEO of the Year in…

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About the show

The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly. Through his wide network, Marcus is able to host top guests from across the industry and from around the world. As a western Sports Entrepreneur operating in Asia for the past 25 years, it has a certain East-West flavour.