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The So What from BCG

by Boston Consulting Group BCG
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Latest episodes

  • Lessons on Token-Based Competition from My All-AI Company

    October 7, 2026 · 21 min

    BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners…

  • Physical AI Redefines How You Manufacture—and Where

    September 23, 2026 · 22 min

    BCG’s Daniel Kuepper and Laura Juliano explain why AI is rewriting the economics of where and how the world manufactures. Daniel Kuepper, who co-leads BCG's Manufacturing and Physical AI team, and Laura Juliano, BCG's North America…

  • Will AI Agents Replace Your CRM?

    September 9, 2026 · 20 min

    Bryan Gauch, Leader of BCG’s Commercial Tech Topic, explains why CRM isn’t disappearing even as agentic AI reshapes how customers are served. He argues that CRM will keep serving as the data backbone while agents take over the interface…

  • AI Costs a Fortune. Mismanaging AI Will Cost You More.

    August 26, 2026 · 20 min

    Vlad Lukic, BCG’s global leader for tech and digital advantage, and Paul Goydan, global leader of BCG’s cost offer, explain why so many companies spend more on AI than they get back. What is the fix? They argue it isn’t simply cutting AI…

  • Is Your AI Rollout Built to Fail?

    August 12, 2026 · 25 min

    Kristy Ellmer and Julia Dhar, co-authors of How Change Really Works and founders of BCG’s Behavioral Science Lab, explain why so many transformations fail and what the science says separates success from failure. They break down the “messy…

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  • Retailers Are Drowning in Data. Is AI a Life Preserver?

    July 29, 2026 · 17 min

    Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language models are finally…

  • LLM or MD: Who Owns the Patient Journey?

    July 15, 2026 · 21 min

    Ben Keneally, BCG’s Asia Pacific health care services leader, explains why AI is now many patients’ first stop — often before they see a doctor. He argues that pairing AI with personal health records improves outcomes and equity, and that…

  • AI Is Ready for Government. Is Government Ready?

    July 1, 2026 · 22 min

    Governments are racing to deploy AI. Most have the foundations, but struggle to translate them into faster, smarter execution without losing public trust. BCG's Miguel Carrasco and Daniel Selikowitz break down what separates the countries…

  • Industry 4.0 Moves to the Great Outdoors

    June 17, 2026 · 20 min

    Industry 4.0 is moving beyond factory walls and into farms, forests, and fields. David Potere, a senior tech leader in BCG’s Industrial Goods and Climate Change and Sustainability practices, explores AI’s move into the outdoor world…

  • Why Doomsayers Are Wrong About AI Job Loss

    June 3, 2026 · 23 min

    AI isn’t replacing jobs the way headlines suggest, but it is changing who keeps them. Greg Emerson, BCG’s global leader of technology and AI investing, explains why AI will reshape three to four times more jobs than it replaces. He argues…

  • CEOs Gamble When They Plan for Just One Future

    May 20, 2026 · 17 min

    Navigating uncertainty means one thing: flexibility beats prediction. Nikolaus Lang, global leader of the BCG Henderson Institute, looks 25 years into the future, breaking down what four plausible scenarios mean for GDP growth, work hours…

  • How AI is Transforming Sales—and What To Do

    May 6, 2026 · 20 min

    Sales teams are no longer defined by a few superstar performers. Japjit Ghai, who leads BCG’s AI efforts for sales globally, explains how AI is reshaping the entire sales workflow—from lead prioritization to real-time coaching and closing…

Full episode archive on Apple Podcasts →

About the show

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp