The Real Deal with Bob Philion podcast artwork
Sports

The Real Deal with Bob Philion

by Golf Digest
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About the show

The Real Deal with Bob Philion, Presented by Goslings, goes inside the business of golf with the people who have shaped the game — and those shaping where it goes next. After three decades building brands, businesses and partnerships across sports, former Cobra Puma Golf President & CEO Bob Philion sits down with the athletes, executives, agents, entrepreneurs and industry leaders at the center of the game. From endorsement deals and ownership to media, innovation and leadership, The Real Deal brings an operator’s perspective to how the business of golf really works — along with the stories, personalities and unexpected moments you only get from people who were actually there. Smart, candid and fun, it’s a look at the game from inside the arena. A Golf Digest podcast.

Latest episodes

  • Butch Harmon on Big Egos, $100K Tips & the Business of Golf Instruction

    October 8, 2026 · 52 min

    In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite…

  • Greg Norman on LIV, Money & His Business Empire

    September 18, 2026 · 1 hr 23 min

    In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.Norman explains why he wanted…

  • What Is The Real Deal?

    September 15, 2026 · 2 min

    As often as golf and business are linked, few people truly understand how these deals really work. Bob Philion wants to change that. The former golf equipment CEO's new Golf Digest podcast provides audiences with rare insight into how…