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The Healthtech Marketing Show

by Adam Turinas

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Latest episodes

AI Adoption in Healthtech Marketing: What the 2026 Benchmark Reveals

October 19, 2026 · 35 min

Your team probably uses AI every day now. Can you show leadership what it’s actually getting you? For most healthtech marketing teams, the honest answer is no. In this episode I share the results of the third wave of our AI benchmark…
Planning Your 2027 Healthtech Events Calendar: What to Keep, What to Cut, and How to Stand Out

October 13, 2026 · 47 min

If you run events in healthtech, this time of year means two full-time jobs: finishing 2026 and planning 2027. So I brought in people who do this every week. Robin Moritz, Senior Event Manager at InterSystems, has run their trade show…
Thought Participation: Why Most Healthtech Thought Leadership Isn't Leadership

October 5, 2026 · 29 min

Most healthtech thought leadership isn't leadership. It's participation with a byline. That's what healthtech marketing leaders are saying about themselves. This month we ran two candid peer sessions on thought leadership in the Healthtech…
How to Choose the Right Paid Media Playbook for Healthtech

September 28, 2026 · 35 min

How do you know whether your healthtech company needs a classic demand gen campaign or a full ABM program? In this episode, I'm joined by my colleague Paul Vandre, Account Director and Digital Marketing Specialist at Health Launchpad…
Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026

September 21, 2026 · 35 min

If you skipped every healthtech conference this year, this episode is your catch-up call. My guest is Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week…

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Why Splitting Brand and Demand Gen Will Sink Your Marketing Team

September 14, 2026 · 51 min

If you've ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. I sat down with Drew Neisser, founder of CMO Huddles, a peer community built…
From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy

September 8, 2026 · 33 min

Another special episode from the vault. Instead of me hosting, you'll hear my colleague Mark Erwich, Chief Strategy Officer at Health Launchpad, and me as guests on the Sway Health Podcast, in conversation with Colin Hung. We recorded this…
From the Archive: Building an AI-First Marketing Team

August 31, 2026 · 1 hr 1 min

How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? I'm away this week, so I'm pulling one of my favorite conversations from the vault to answer exactly that…
Propensity Modeling: How to Find Your Most Valuable Leads

August 24, 2026 · 41 min

Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you. Aaron Burnett, founder and CEO of Wheelhouse DMG, built his agency specifically for privacy-first industries…
Why Social Selling Beats Cold Outreach and What Actually Works Now

August 17, 2026 · 38 min

If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold call connection rates have dropped to around 3 percent, email is getting buried by spam filters, and…
Building an AI Lead Scoring System That Boosted Conversion by 70%

August 10, 2026 · 34 min

Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the heart of this episode, and it is one that gets harder to answer the bigger your funnel gets. My…
Finding Your True Customer Profile with Bruce Brandes

August 3, 2026 · 43 min

In this episode, I sit down with Bruce Brandes, a 35-year healthtech veteran. Together with his longtime friend and business partner Brian Shulman, he is building WhaleHawk, which they call the first agentic sales accelerator built…

Full episode archive on Apple Podcasts →

About the show

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with Healthcare NOW Radio. 640646