Business

The Floral CEO

by Jeni Becht

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Latest episodes

Creative Ways to Find and Hire Floral Freelancers

October 12, 2026 · 9 min

One of the questions I hear ALL THE TIME: “Where the hell do I find freelancers?” My answer? Do not start looking the week you desperately need 5 people. 😂 BUILD YOUR BENCH BEFORE YOU NEED IT. Start following other florists in your…
You’ve Hit a Revenue Ceiling. Now What?

October 7, 2026 · 28 min

What do you do when you feel like your foot is all the way down on the gas… but your business is not going any faster? You are working. You are busy. You are exhausted. But your revenue has been sitting around the same number for the last…
The Art of a tear down

October 5, 2026 · 16 min

Wedding teardown can either feel incredibly organized… or like complete f*****g chaos. And the difference usually comes down to whether you had a plan before the night even started. In this episode, Jeni breaks down the systems she uses to…
What Happens After You Hit the Goal? The Next Level

September 30, 2026 · 36 min

What Happens After You Hit the Goal? You wanted more inquiries. You wanted more weddings. You wanted higher revenue. You wanted people to know your name. And then one day you look around and realize: Holy shit. It worked. So… now what? In…
What Successful Florists Do Differently

September 28, 2026 · 13 min

10 Things Successful Florists Do Differently Have you ever looked at another florist who seems to be crushing it and wondered: What are they doing differently? After years of owning a floral business, working alongside other florists, and…

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How to Build a Profitable À La Carte Floral Program

September 23, 2026 · 32 min

Can a $750, $1,000, or $1,500 wedding order actually be profitable? Absolutely. But only if the process is designed to be simple. In this episode, Jeni breaks down how she approaches à la carte wedding flowers so smaller orders can still…
Money. Momentum. Me.: The Rule of 3 for a More Productive Day

September 21, 2026 · 11 min

Have you ever worked your ass off all day, gotten to 11 o’clock at night, and thought: What the hell did I actually accomplish today? You answered emails. Ordered supplies. Scrolled Instagram for inspiration. Washed buckets. Updated…
How to Be Better at Sales Without Feeling Like a Used Car Salesman

September 16, 2026 · 51 min

Does selling make you feel gross? Do you worry that following up makes you annoying? That recommending something more expensive makes you pushy? That asking someone to book feels like pressure? In this episode, Jeni breaks down why good…
Mini Stop Talking Yourself Out of It

September 14, 2026 · 19 min

How many times have you talked yourself out of doing something before you even gave yourself the chance to try? “I can’t raise my prices because people will stop booking.” “That planner probably already has a florist.” “Nobody will buy…
If I Took Over Your Floral Business Tomorrow

September 9, 2026 · 28 min

What if somebody came in and took over your floral business tomorrow? Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and expenses to inquiries, conversion rates, and average booking…
Why I Don’t Give Ballpark Pricing

September 7, 2026 · 16 min

“Can you just give me a ballpark?” Florists hear this question constantly. It might sound like a simple request, but throwing out a number before understanding the full event can create confusion, unrealistic expectations, and serious…
How to Pull Off Multiple Weddings in One Weekend

September 2, 2026 · 1 hr 1 min

If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend. But taking on more weddings…

Full episode archive on Apple Podcasts →

About the show

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com