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The CMO Podcast

by vYve & Jim Stengel

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Latest episodes

Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

October 7, 2026 · 1 hr 1 min

This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So, naturally, he invited…
Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership

September 30, 2026 · 52 min

What happens when the very definition of “workplace” changes almost overnight? This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world’s largest commercial real estate and investment services companies…
Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)

September 23, 2026 · 55 min

What turns a celebrity endorsement into genuine advocacy? Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing…
Beyond Football: How Ethan Braden Is Building the Texas A&M Brand

September 16, 2026 · 1 hr 3 min

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters? That’s the challenge Ethan Braden took on when he became Vice President and Chief Marketing and…
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)

September 9, 2026 · 40 min

What happens when technology moves faster than our ability to understand its impact? Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that…

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PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

September 2, 2026 · 47 min

What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore…
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

August 26, 2026 · 32 min

As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live…
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

August 19, 2026 · 47 min

What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of. Joining the conversation…
Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

August 12, 2026 · 37 min

"Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most…
Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

August 5, 2026 · 1 hr 1 min

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief…
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

July 29, 2026 · 44 min

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark…
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

July 22, 2026 · 46 min

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless. Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer…

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About the show

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is a vYve Production.