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Business

The Business of Fitness Podcast

by Dan Williams
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Latest episodes

  • Trapped in the Gym Owner Rat Race? Stop Chasing the Wrong Numbers.

    September 28, 2026 · 13 min

    In this episode Dan explores why chasing more leads can worsen your life, and how fitness business owners can rethink success to build greater freedom, purpose and profit. You will learn: Why chasing more clients could be keeping you…

  • Dan Interviewed: AI Will Lose to Personalisation

    August 10, 2026 · 43 min

    In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI. This episode covers some of the topics from the 2026 Perth Fitness…

  • Designing a remarkable PT session clients will rave about

    August 4, 2026 · 1 hr 10 min

    In this episode, Dan Williams explains how personal trainers can design a PT session that clients remember, value and talk about. (it's also a summarised 'sneak peak' of the upcoming 2026 Perth Fitness Business Client Experience…

  • ANNOUNCING: Unmissable event for fit biz owners (Perth)

    July 31, 2026 · 11 min

    I'm proud to use this episode to announce the 2026 Perth Fitness Business Client Experience Workshop: https://gobsmack.com.au/fitness/ The Perth Fitness Business Client Experience Workshop is a practical, 12 hour event to help fitness…

  • 102: High Staff Turnover? This Business Owner Solved It.

    July 28, 2026 · 41 min

    Retaining staff is one of the biggest challenges in the fitness industry, yet Ben Luckens's four key team members have each stayed with him for more than seven years. In this episode, Dan asks Ben the leadership principles behind that…

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  • Stop Outsourcing the Wrong Things to AI

    July 14, 2026 · 17 min

    Dan talks about how most people are using AI backwards. It's resulting in businesses becoming uninspired commodities, void of originality and humanity. And it's leading business owners down a path of removing the elements of a 'full life'…

  • The productivity system behind Dan's 3 day work week

    July 6, 2026 · 29 min

    In this episode, Dan pulls back the curtain on the personal productivity system he has refined over many years to run multiple businesses, support his clients and protect time for his family, all while working around 20 to 25 hours each…

  • Dan's asked about the most gobsmacking experiences in fitness

    June 26, 2026 · 52 min

    For today's episode, you'll actually hear an episode of the Fitness Education Online podcast where Dan was interviewed to talk about all things customer experience in the fitness industry. In this episode he introduces Gobsmack…

  • 98: I built a business from zero and documented every step

    June 2, 2026 · 33 min

    For the last year, I've been building a new business. And every step of the way, I've been documenting the process. In this episode, I walk you step-by-step through this process. I explore how to build a new business from market problem…

  • 97: Why I'm betting my business and my career on customer experience

    May 5, 2026 · 26 min

    Subscribe to my new podcast, The Gobsmack Podcast here. Summary: In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering…

  • Four simple steps to charging $10,000 for your service

    April 30, 2026 · 11 min

    In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client. Four things you'll learn in this episode: Why the…

  • How you can use agentic AI to earn more money and win back time

    April 15, 2026 · 33 min

    Summary: In this episode Dan explores agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time. 5 things you'll learn in this episode The key difference between…

Full episode archive on Apple Podcasts →

About the show

Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.