Business

The Business of Executive Coaching

by Ellie Scarf

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Latest episodes

10 Things I’d Do Now If I Were Starting My Executive Coaching Business in 2027

October 18, 2026 · 25 min

If you are planning to start (or reinvigorate!) your coaching business in 2027, chances are there are things you need to be doing now. In this episode, I share the 10 things I’d do in the remaining months of this year if I were starting…
Why Origins Matter in the Age of AI Coaching (with Dr. Saba Hasanie)

October 11, 2026 · 48 min

Today I'm joined by Dr. Saba Hasanie, an ICF MCC certified coach, supervisor and author, and a three-time guest on the podcast. Saba has been working in executive coaching for 16 years, following an amazing career spanning marketing…
Try this Q4 planning tip this week!

October 4, 2026 · 8 min

What if the thing slowing your coaching business down isn't a lack of effort, but an obstacle you haven't named yet? In this episode, I share the one addition I've made to quarterly planning this year for my clients: a specific…
Cathy Hockey on Safety, Trust and a For-Purpose Business of Her Own

September 27, 2026 · 44 min

Today I'm joined by Cathy Hockey, a coach, consultant and facilitator working with for-purpose organisations and leaders. Cathy brings 40 years of experience, including close to 20 in the not-for-profit sector. Cathy shares her…
When Someone Calls You "Salesy" (what to do next)

September 20, 2026 · 15 min

What if the most confronting reply in your inbox is actually proof your outreach is working exactly as it should? In this episode, I walk you through what to do when someone calls you out for being "salesy" in your outreach: the mindset…

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From Bank HR to Executive Coaching: Tim Collins on Building a Practice From a Diverse Career

September 13, 2026 · 41 min

Today I'm joined by Tim Collins, a leadership team coach, executive coach, facilitator and strategic project advisor. Tim brings more than 25 years of experience across professional services, infrastructure, government and financial…
The funnel exercise every coach should try this week

September 6, 2026 · 10 min

What if the biggest contributor to achieving your revenue target isn't working harder, but understanding all the different ways you could get there? In this episode, I walk you through one tool that will make your revenue target more…
How your professional background is your biggest asset

August 30, 2026 · 26 min

Today I'm joined by Emma Clark, a leadership and executive coach who works primarily with healthcare clients. Emma brings close to 30 years of clinical and operational experience in the health system, having worked as a nurse, a nursing…
The Crisis of Confidence Every Coach Has (and How to Get Out of It)

August 23, 2026 · 19 min

What if the thing standing between you and your next client isn't your skill, but a temporary loss of confidence? In this episode, I share nine practical things you can do when you're stuck in a crisis of confidence in your coaching…
From Child Protection to Coaching: Tracey Nicolson's Corporate-to-Coach Story

August 16, 2026 · 46 min

Today I'm joined by Tracey Nicolson, a coach and facilitator who comes to this work after a 40-year career in the WA public sector, including roles with the State Emergency Service, the Department of Child Protection and the Department of…
Your Business Can't Outgrow Your Physiology, with Alex Field

August 9, 2026 · 53 min

Today I'm joined by Alex Field, a clinical psychotherapist and naturopath with over 30 years' experience in mental health and wellbeing. Alex's work focuses on chronic nervous system dysregulation, stress and trauma, and she's the founder…
The cost of playing small for executive coaches

August 2, 2026 · 30 min

How do we know if our resistance is sensible caution or our self limiting beliefs in action? In this episode (a popular one I'm bringing back for the new coaches tuning in), I break down the subtle ways fear shows up as reasonable excuses…

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About the show

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!