Business

That's What I Call Marketing

by Conor Byrne

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Latest episodes

TWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves

October 7, 2026 · 32 min

Make Your Mark is a three-part series exploring how marketers build their careers and make a difference to their businesses, their customers and the people around them, in partnership with the Marketing Institute of Ireland. In this…
TWICM 218: The Singles: Grindr IRL with Madonna, ON taking On Nike, Walkers Little Moments of Joy

October 5, 2026 · 28 min

Bella Harrison and Ed Parkin from Tracksuit join That’s What I Call Marketing to discuss Grindr’s push into real-world experiences, On’s entry into football and Walkers’ growing brand preference, exploring what each story tells marketers…
TWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising

September 29, 2026 · 53 min

On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?’ and what makes an idea last. Rich takes us back to…
TWICM 216: Scribd CMO Gemma Craven on the Path to becoming CMO, Building Range, Reputation & Impact

September 21, 2026 · 44 min

Gemma Craven, Chief Marketing Officer at Scribd, Inc., joins That’s What I Call Marketing to discuss her path to becoming a CMO, the value of building experience across different areas of marketing and what it takes to reshape brands…
TWICM 215: The Singles: Monzo’s Get Busy Living, Heinz x Heineken & is Meta X Ray‑Ban creepy?

September 14, 2026 · 31 min

Conor Byrne hosts another “Singles” episode with Bella and Ed from Tracksuit, using brand tracking data to unpack the biggest marketing stories of the moment—what’s genuinely driving brand growth, what’s just noise, and where brands are…

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TWICM 214: James Hurman Future Demand, Making the Commercial Case for Brand Investment

September 7, 2026 · 47 min

James Hurman, author of Future Demand and co-founder of Tracksuit, joins That’s What I Call Marketing to explain how brand building creates future demand, how performance marketing converts current demand and why marketers need both to…
TWICM 213: Mark Kingsley on Brands in the Age of AI

August 31, 2026 · 37 min

Mark Kingsley, brand strategist, designer, author and founder of Malcontent, joins That’s What I Call Marketing to discuss his book "Brands in the Age of AI" and why marketers need to think much more deeply about artificial intelligence…
TWICM 212: Canva B2B CMO on B2B Marketing, Enterprise Growth and Building Demand

August 24, 2026 · 35 min

Meghan Gendelman, CMO, B2B at Canva, joins That’s What I Call Marketing to discuss B2B marketing, enterprise growth, building demand and how Canva is taking a hugely successful product-led business further into the enterprise. This…
TWICM 211: Jellyfish's Natasha Wallace On How Marketers Win with Humans & AI Without Flattening Their Brands

August 17, 2026 · 35 min

Natasha Wallace, Chief Solutions Officer for Strategy, Planning and AI at Jellyfish, joins That’s What I Call Marketing to discuss how brands can become more visible and understandable to AI without sacrificing creativity, emotion or…
TWICM 210: The Human Cost: How Fear-Based Wellness Advertising Makes People Feel

August 11, 2026 · 42 min

Sarah Booth, Chief Brand and Creative Officer at Ancient + Brave, and Leanne Tomasevic, Partnerships and Strategy Director at Electric Twin, examine fear-based wellness advertising, synthetic audience research and the human consequences of…
TWICM 209: The Singles: If Carlsberg Did Podcasts, Did Sydney Sweeney work, Norway winning the World Cup and the AI Brand Wars

August 3, 2026 · 33 min

In this episode of The Singles on That’s What I Call Marketing, Conor Byrne is joined by Bella and Ed from Tracksuit to unpack the biggest marketing stories right now using brand tracking data. They dive into the AI brand wars between…
TWICM 208: System 1's Andrew Tindall & Vanessa Chin: Feels Vs Deals - the real battle for Q4

July 27, 2026 · 1 hr 1 min

What should marketers take from Cannes Lions once the presentations are over and the real work of planning for Q4 begins? In this special crossover episode of That’s What I Call Marketing and The Sleeping Barber Podcast, System1’s Andrew…

Full episode archive on Apple Podcasts →

About the show

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice. Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity drives effectiveness, how AI is reshaping the profession, and how marketers can earn a stronger role in the business. The show is for marketers who want more than tactics. It is for people who care about the craft, the evidence, the commercial impact and the human judgement behind great marketing. If you want marketing conversations with substance, practical insight and a point of view, That’s What I Call Marketing is for you. Hosted on Acast. See acast.com/privacy for more information.