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Tech Powered Luxury

by Ashley McDonnell

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About the show

Welcome to Season 7 of Tech Powered Luxury! Tech Powered Luxury is hosted by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.

Latest episodes

Former Meta Luxury Chief Morin Oluwole on Why Leadership, Not AI, Will Define Luxury's Future

August 3, 2026 · 46 min

The organisations that outperform don’t react to disruption. They build cultures that anticipate it. Luxury’s digital transformation succeeded because it was a cultural transformation before it was a technological one. AI will increase the…
Live from Cannes Lions: Federica Labanca and Vicky Owens on How Luxury Lost 60 Million Customers 🎙️

July 13, 2026 · 31 min

Luxury has not only lost customers. It may have lost relationships. The industry’s problem is emotional, not only commercial. Consumers have not necessarily lost spending power, but they are becoming more cautious about where they invest…
From Beyoncé Wearing Cult Naked on Tour to the Loneliness Pandemic Reshaping Luxury: What Happened When Tech Powered Luxury Brought Its Biggest Panel Yet to Dublin

July 6, 2026 · 51 min

For this episode Ashley hosts a live panel at Café en Seine in Dublin with Mary Furtas, founder of Cult Naked, Alana Murrin, founder of Saint Studios, Carlotta Rodben, founder of Beyond Luxury Group, Jonathan Siboni, serial entrepreneur…
Live from FASHIONOLOGY in New York: Amira Linson on Scholarships, Sales and Building a Career in Fashion Tech

June 30, 2026 · 11 min

Amira’s journey starts far from the traditional fashion capitals. Originally from Kansas, she studied in Texas before moving to New York to build a career in fashion. Scholarships changed the direction of her life. Through the Fashion…
How Ilaria Resta Is Leading Audemars Piguet Into Its Next Century: Circular Leadership, Royal Pop and the Future of Watchmaking

June 22, 2026 · 40 min

For this episode, Ashley sits down with Ilaria Resta, CEO of Audemars Piguet, to discuss heritage, innovation, circular leadership, sustainability, and one of the most talked-about watch collaborations of the year. The mission is bigger…
How Malinda Sanna Gets Luxury Brands Closer to the Women Who Actually Buy: Look Look, Crown Jewels and the New Rules of Desire

June 17, 2026 · 44 min

For this episode, Ashley sits down with Malinda Sanna to discuss luxury research, the psychology of high-spending women, the shift from status to agency, and why the next frontier of luxury might be less about advertising and more about…
Live from Cartier - How We Produced Live From Abu Dhabi: A Fashion Show Celebrating East Meets West

June 10, 2026 · 52 min

This week, we are back in Dublin at the Cartier Espace at Paul Sheeran Jewellers for something more candid than a recap. It’s a post game analysis of Live from Abu Dhabi, the largest showcase of Irish design in the Middle East to date, and…
How Marc Chaya Built Maison Francis Kurkdjian by Putting the Creator First: From Beirut to Paris and a Decade at EY

April 28, 2026 · 46 min

For this episode, Ashley sits down with Marc Chaya, CEO and co-founder of Maison Francis Kurkdjian, to unpack the philosophy, the partnership, and the fight behind one of luxury perfumery’s most distinctive houses. The career didn’t start…