South Africa Tech Marketers
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About the show
Latest episodes
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The Secret to Viral Content and Real Connection | Masechaba Setsubi
October 15, 2025 · 37 minEpisode Summary In this episode of South African Tech Marketers, Masechaba “Chabi” Setsubi, Social Media Lead at VML, takes us behind the scenes of managing Coca-Cola’s social media across Southern, East, and Central Africa. From…
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Why AI Alone Won’t Replace Marketers – Andrina Diedericks
September 30, 2025 · 27 minIn this episode of South African Tech Marketers, Andrina Diedericks, Marketing Manager at CloudSmiths and former enterprise marketing leader at Google Cloud, shares her journey from building brands in biometrics and SaaS to driving…
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What Startups Get Wrong About Positioning with Imke Dannhauser
September 17, 2025 · 23 minEpisode Summary In this episode of South African Tech Marketers, Imke Dannhauser, co-founder of WS&O, shares her bold move from Google—where she led marketing for Search and AI in South Africa—to launching a startup focused on helping…
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The Three Futures of Influencer Marketing with Pierre Cassuto
September 15, 2025 · 34 minIn this episode of South African Tech Marketers, Pierre Cassuto, Global Chief Marketing Officer at Humanz, unpacks the realities of influencer marketing—from pricing models to scaling relationships—and why South African marketers are…
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Turning Stories into Strategy at KPRM with Kopano Mashoana
August 27, 2025 · 33 minEpisode Summary In this episode of South African Tech Marketers, Kopano Mashoana, founder and managing director of KPRM Media Solutions, shares her inspiring journey from freelancing during university to building a purpose-driven agency…
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South African Media Meets Modern Marketing: How Khanyisa Melwa Is Growing SABC’s Digital Future
August 5, 2025 · 34 minShow Notes: In this episode of SA Tech Marketers, we sit down with Khanyisa Melwa, SABC’s Marketing Manager for Digital, to unpack what it takes to lead digital transformation inside one of South Africa’s most iconic media…
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Storytelling That Sells: Zekhethelo Chiliza on Leading Digital Marketing for a Global Beauty Brand
July 22, 2025 · 32 minIn this episode of SA Tech Marketers, we sit down with Zekhethelo “Zee” Chiliza, Digital Marketing Manager at Benefit Cosmetics South Africa. From spoken word poetry and legal studies to broadcasting, influencer strategy, and leading the…
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What Most Marketers Get Wrong About B2B vs B2C
July 8, 2025 · 32 minIn this episode of South Africa Tech Marketers, we sit down with Tracey-Lee Zürcher-Campbell, Head of Marketing at Payflex, to unpack her remarkable pivot from storytelling in journalism to leading brand, performance, and Martech strategy…