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So This Happened: What Actually Matters in Creative Content, Commerce & Technology
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Latest episodes
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ChatGPT Adds Virtual Try-On, Publishers Ask AI Companies to Report What They Use, Meta Launches Forum and more
October 7, 2026 · 37 minThis week on So This Happened, Jess and Nathalie dig into a new format from publisher coalition SPUR for reporting how AI companies use their content, and what ChatGPT's new Virtual Try On and Favourites features mean for retailers. Plus…
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Amazon Blocks Meta's Muse, The Digital Euro Heads to Checkout, Citi Launches Commerce Media and more
September 30, 2026 · 38 minThis week on So This Happened, Jess and Nathalie dig into Amazon's decision to block Meta's new Muse AI agent from shopping on its site, and what the standoff means for retail media and the brands that pay for it. Plus: why Infillion's…
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Mastercard Takes Checkout Into WhatsApp, ChatGPT Launches Branded Agents, The EU Kids Act Hits AI and Gaming and more!
September 23, 2026 · 46 minThis week on So This Happened, Jess and Nathalie dig into the EU's sweeping new Kids Act and OpenAI's sponsored agents, a brand-new ChatGPT ad format that gives every advertiser its own chatbot. Plus: why Comcast's Universal Ads is selling…
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Recap From IBC: Building the AI-Ready Media Enterprise
September 16, 2026 · 32 minThis week on So This Happened, Jess and Nathalie step away from the usual news roundup to unpack the AI-ready media enterprise panel Nathalie chaired on the Future Tech state at IBC in Amsterdam. Panelists Sean King (Veritone), Marcus Edel…
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Paramount Turns Trailer Into a Playable Game, Australia Bans AI-Generated Songs From Its Charts,, Vidio Partners With Shopee to Make Streaming Shoppable, Comscore Makes OpenAI's ChatGPT Ads Measurable and more
September 9, 2026 · 41 minThis week on So This Happened, Jess and Nathalie break down Depop and Spotify's move to link secondhand fashion shopping with music discovery and what Australia's decision to ban AI-generated songs from its charts means for the industry…
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YouTube Adds Amazon Shopping Tags to Videos, Twitch Faces a Lawsuit Over AI Training, X Pays Creators for Original Posts, GoWish Turns Wishlists Into Commerce Data and ChatGPT Ads Hit a Major Milestone
September 2, 2026 · 37 minThis week on So This Happened, Jess and Nathalie break down YouTube and Amazon's move to make creator videos directly shoppable and what a proposed class action over AI training means for streamers on Twitch. Plus: X's overhaul of creator…
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Discord Ties Ad Payouts to Player Actions, TikTok Tests Payments Inside DMs, MPA Strikes an AI Deal With ByteDance, Club and Bilibili Bet on the Paying Fans and Asia's Telcos Bundle AI Into Mobile Plans
August 26, 2026 · 43 minThis week on So This Happened, Jess and Nathalie break down Discord's new outcome-based advertising model and what TikTok's move into in-app payments means for creator commerce. Plus: the Motion Picture Association's AI copyright deal with…
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Australia Charges Big Tech to Fund Local News, AppLovin Challenges Google and Meta in Performance Advertising, Disney Brings Fan Content Into Disney+ and Hulu, and more
August 19, 2026 · 35 minIn this episode of So This Happened..., hosts Jess and Nathalie cover Australia's new News Bargaining Incentive, which charges Google, Meta, TikTok and LinkedIn a share of ad revenue to fund local news, Dentsu's CHARAMO platform for…
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Google Maps Becomes an Assistant, Comet Wins Access to Amazon, Everyone Monetises Reddit Except Reddit, GEMA Turns Music Rights Into a Product and MODRA Delivers the High Street
August 12, 2026 · 39 minIn this episode of So This Happened, Jess and Nathalie cover Google Maps gaining agentic food ordering through Ask Maps, Amazon losing its court ban on Perplexity's Comet agent, Reddit testing watchable versions of their posts, GEMA's…
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Time Turns Bot Traffic Into Revenue, EU AI Act Gets Real, Gap Turns Staff Into Creators, Kaon Personalises the Video Itself, and Roblox Signs a Music Catalogue Deal
August 5, 2026 · 39 minIn this episode of So This Happened... Time magazine sells sponsored content directly to AI bots, the EU AI Act's transparency rules coming into force from 2nd August, and Gap opening its creator programme to employees. Jess and Nathalie…
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Amazon Brings Gaming Into Prime, Google Fined in Europe, Zellerfeld Launches Spotify for Shoes, Roblox Vibe Codes Games, and DoorDash Teams with Shopify
July 29, 2026 · 44 minIn this episode, Jess and Nathalie cover Amazon's move to bring cloud gaming inside Prime Video, and what its franchise page model means for IP holders, retail media, and what Prime could look like. They also unpack the EU's €890 million…
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Australia Ties AI Investment to Creator Rights, Publishers Sue Google Over Gemini Training Data, Publisher Alliances Move to Claw Back Ad Spend from Google, Whatnot Goes Beyond Collectibles and TikTok Pilots Managed Commerce Services for Brands
July 22, 2026 · 37 minIn this episode of So This Happened..., hosts Jess Carlin and Nathalie Curtis Lethbridge cover Australia's innovative new AI policy, book publishers filing a class action against Google demanding Gemini's training data be destroyed…
About the show
So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge.
Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.
Hosted on Acast. See acast.com/privacy for more information.